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Stuller Unveils Signature Red as Its 2026 Color of the Year

Signature Red will be featured throughout Stuller’s 2026 collections, content, and educational resources.

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Stuller Unveils Signature Red as Its 2026 Color of the Year

(PRESS RELEASE) LAFAYETTE, LA — Jewelry manufacturer Stuller has unveiled its 2026 Color of the Year as Signature Red, a bold yet timeless hue selected to guide design and storytelling in the year ahead.

Stuller’s color experts have studied global trends, cultural influence, market insights, and gemological significance to select a hue that reflects the year ahead. Red has symbolized power, artistry, and transformation, maintaining a strong presence across art, fashion, and culture both historically and today.

Signature Red will be featured throughout Stuller’s 2026 collections, content, and educational resources. Whether you’re pairing Signature Red gemstones and components or completing the look with Signature Red jewelry and packaging, Stuller will support jewelers in creating experiences that feel current, personal, and connected to evolving consumer preferences.

“In the world of precious stones, red represents one of the rarest colors found in nature,” said Alissa Talbot, executive director of diamonds and gemstones. “Signature Red embodies the uniqueness of both the color and the wearer, reflecting a current trend of consumers desiring jewelry filled with meaning, symbolism, and individuality.”

To learn more about Signature Red or to explore the collection, visit Stuller.com/StullerColor2026.

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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