(PRESS RELEASE) NEW YORK — Sindhu Culas has been named President, General Manager North America of Swarovski, the world’s leading crystal and jewelry manufacturer.
Sindhu Culas
Based in New York City, Culas will be responsible for maximizing the Swarovski physical and digital presence and overall brand affinity in the U.S.
Culas brings more than 25 years of experience across omni‑channel retail and institutional investment management within the consumer sector. She began her career as a buyer and planner at Macy’s, Talbots, and Lord & Taylor before rising through roles in strategy and brand management at Macy’s. She later served as Senior Vendor Manager at Amazon and as Senior Vice President of E‑commerce and Strategy for Calvin Klein. Most recently, she held the position of CEO for G‑Star in North America.
“We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team. With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our LUXignite strategy.” Kolja Kiofsky, Chief Commercial Officer Swarovski
“Watching Swarovski’s brand repositioning and momentum in recent years has been inspiring. I’m excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America. It’s a remarkable moment for the brand, and I’m thrilled to contribute to the journey ahead.” Sindhu Culas, President, General Manager Swarovski North America
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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
