(PRESS RELEASE) NEW YORK – At retail, elevating sales presentations and connecting with socially conscious consumers is the key to increasing diamond sales. The Plumb Club to hosts a valuable learning opportunity for retailers, presented by the De Beers Institute of Diamonds. The webinar will feature Elizabeth West, and will take place virtually at the Jewelers Resource Center Auditorium on Thursday, February 29th, 2024 at 1pm EST.
The webinar, entitled “Diamonds Unveiled: Exploring Nature’s Treasures”, will be an insightful webinar, where Elizabeth West, an award-winning seasoned gemmologist at the De Beers Institute of Diamonds, delves into the captivating world of natural diamonds. She will unveil the extraordinary formation story of these precious gems, offering attendees the knowledge to construct a compelling narrative that resonates with consumers. Attendees will learn more about the ethical practices and community development initiatives within the natural diamond industry that will empower them to connect with socially conscious clients and celebrate the positive, long-lasting impact of diamonds that impact a sales presentation. Don’t miss this opportunity to fine-tune your sales strategy within the realm of natural diamonds.
Elizabeth West is the Senior Technical Educator for De Beers Institute of Diamonds and a gemologist with over fifteen years’ experience in the jewelry industry, predominantly as an educator. She is a Fellow and Diamond Fellow of the Gemmological Association of Great Britain and a member of the Federation of European Education in gemology.
This virtual presentation is open and free to the entire jewelry industry. Register now and elevate your sales presentations to increase sales!