Products

The Stars Are Bringing Statement Necklaces Back to the Red Carpet

Your customers may be craving a bit more glamour as well.

Published

5 years ago

July 8, 2021

Beth Bernstein Instore July 2021 Issue

Vanessa Kirby wearing a Cartier diamond and platinum necklace at the 2021 Oscars. Photo courtesy of Shutterstock.

IT WAS CLEAR from the 2021 Oscars, the only live red-carpet event of awards season, that the stars were hankering to dress up again. Your customers are also likely craving a bit of glamour in their jewels, hence the return of the statement diamond necklace. Feature a variety of styles in your store to increase sales and create a renewed interest in purchasing pieces that are timeless yet relevant for today’s woman: a simple tennis necklace, a vintage-inspired style, or one that is intricately textured.

Regality and Co. Platinum retro-inspired necklace

Regality and Co.

Platinum retro-inspired necklace with round diamonds (31.00 TCW), baguette diamonds (1.50 TCW), and marquise diamonds (1.00 TCW).

regalityandco.com

Price on request

Effy Jewelry 14K white gold and diamond necklace.

Effy Jewelry

14K white gold and diamond necklace.

effyjewelry.com

$22,750

Ananya Lotus necklace in 18K white gold with diamonds

Ananya

Lotus necklace in 18K white gold with diamonds (5.14 TCW).

ananya.com

$17,280

Beth Bernstein

Beth Bernstein is a jewelry historian, journalist, and one-time jewelry designer. She is the author of six jewelry books and has contributed to many trade and consumer print and online magazines. She previously held the position of senior editor for INSTORE magazine from 2008-2013. She lectures, runs and participates in seminars and educational events. Throughout the 1990s, Beth designed a jewelry collection under the brand name Bethany B, which sold to over 250 stores throughout the USA and abroad.

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