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This Is a Jewelry Store, Not the Genius Bar

It’s a new department we’re calling “Vent of the Month”.

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3 hours ago

December 14, 2025

INSTORE Staff

This Is a Jewelry Store, Not the Genius Bar

The moment you realize “watch repair” means something very different to customers now. IMAGE: ENVATO AI

Have something YOU need to vent about? Email [email protected] or join INSTORE’s Brain Squad.

IF I HAVE to take one more call or answer an email from someone asking if we fix iPhones or Apple Watches, I’m going to lose my mind. They act stunned that a jewelry store doesn’t fix phones or smart watches. Best Buy is right down the street and so is an AT&T store, and it never crossed your mind to call them first? People are lacking some serious brainpower these days. — Marc M., Midland, TX

Send Us Our Next “Vent of the Month”

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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