Tiffany & Co. has brought “The Landmark” concept recently instilled in its Fifth Avenue store in New York to its Ginza store in Tokyo. Originally opened in 1972, the Ginza store was Tiffany’s third flagship outside the United States. After relocating in 1996, the flagship was renovated in 2008. Fifteen years later, the building with an iconic façade designed by Japanese architect Kengo Kuma has embarked on a new chapter.
The updated Tiffany has 9500 square feet over two floors, “with gentle curving details and soft colors that create a warm and refined environment,” the store description on the company’s website says. “Artworks are featured alongside the House’s iconic collections, as well as a new diamond vitrine design concept that immerses visitors in the refined world of Tiffany & Co.”
The first floor showcases such collections as Tiffany T, Tiffany Hardwear and Tiffany Lock. It also includes a space dedicated to the Elsa Peretti collections, paying homage to the designer who joined Tiffany & Co. in 1974 and created a series of organic and sensual designs. Her aesthetic is echoed in the design of the space as well, including furnishings in a cork material based on her famed Bean design.
On the second floor, clients can discover Tiffany’s iconic Love & Engagement collection, including the Tiffany Setting that founder Charles Lewis Tiffany introduced in 1886. (This six-prong setting lifts the diamond, pioneering the modern engagement ring.) A selection of Tiffany High Jewelry creations is also showcased in a space that honors the creativity of designer Jean Schlumberger, who joined Tiffany in 1956 and is perhaps best known for his Bird on a Rock brooch. A private salon on the second floor has been redesigned as a luxurious living room.
In addition to the redo of the Ginza store, Tiffany will open a new store in Tokyo’s Omotesandō luxury shopping district in early September. Tiffany is a unit of luxury powerhouse LVMH (Paris).