Press Releases

Bill Underwood, Well-Known Arkansas Jeweler, Dies at 90

(PRESS RELEASE) William “Bill” Gravely Underwood, fondly known as Dadu, was a loving husband, father, grandfather, great grandfather, and a friend to many. He was a leader in the community, a role model, mentor and always the eternal optimist. Surrounded by family at home in Fayetteville, Arkansas, he left this world on April 2, 2023, after a brief battle with cancer.

Bill Underwood

Bill was born on September 22, 1932 in Mountain View, Oklahoma to Mildred and Robert G. Underwood. He grew up in a loving family during the Great Depression, learning values that served him through his life. Bill earned a degree in Horology from Southwestern State College, then served in the Navy from 1952-1956. After the Navy, Bill moved to Fayetteville to attend the University of Arkansas on the G.I. Bill where he was a member of the Sigma Chi fraternity and earned a BS in Business.

It was Fayetteville where he met the love of his life, LeAnn, whom he married in 1958. While attending the University of Arkansas, Bill started Underwoods Jewelers with nothing more than a $1,000 loan and an uncompromising work ethic. With his dedication, talent and passion, Underwoods Jewelers grew to become one of the preeminent jewelry stores in the nation. Bill was in the first class of only twenty-nine jewelers in all of America to earn the designation of Certified Gemologist Appraiser, the industry’s most advanced title. He also treasured his involvement with the American Gemological Society (AGS) and served as its President from 1988-1990. He served on numerous national and international diamond and jewelry committees, and received countless awards and honors in the industry.

Bill loved Fayetteville and the University of Arkansas. In 1959, he became a member of Central United Methodist Church. Being civic minded, he served on numerous organizations including the Fayetteville Civil Service Commission, the Dickson Street Improvement District and the Rotary Club. Bill served as a director of First Variable Life Insurance and First National Bank. He was a 32nd degree Mason and longtime member of the Fayetteville Country Club. Bill and LeAnn have made numerous gifts in the community including the Sam M. Walton Honor Lab at University of Arkansas and the Underwood Garden gift to the Walton Arts Center, as well as the media room at The Fayetteville Public Library. In 2004, Bill was named Entrepreneur of the Year by the Sam M. Walton College of Business, and he received the Citation of Distinguished Alumnus Award in 2019. An avid pilot for 60 years, Bill shared his passion of flying with family and friends. He loved people and was forever curious.

Bill is survived by a large loving family: his wife LeAnn, daughter Michelle [Barry] Gass, son Craig [Laura] Underwood, daughter Vicki [Kurt] Nelson, grandchildren Alex [Steffie] Gass, Logan Gass, Kyle [Sydney] Underwood, Troy Underwood, Brent Underwood, Will Nelson, Sam Nelson, and John Nelson, great grandchildren Grayson Gass, Harrison Gass, Mac Underwood, Clark Underwood and Tripp Underwood. He was predeceased by his brother, John David Underwood.

A Celebration of Life will be held 2:00 PM, Thursday, April 6th at Central United Methodist Church in Fayetteville.

In lieu of flowers, the family requests that you consider donations to the University of Arkansas Walton College of Business (onlinegiving.uark.edu) or the Walton Arts Center Donations.

To sign the online guest book please visit www.bernafuneralhomes.com

Press Releases

Recent Posts

Here’s How to Drive More Store Traffic Using LinkedIn

The platform is underutilized by retailers, which means you can stand out.

5 hours ago

Give Your Invoices a Makeover, Throw a Block Party, and More Slow Season Projects to Consider for July

With gold prices so high, your bench area should have never looked so clean. Get…

5 hours ago

Hear Ye, Hear Ye, Take Advantage of Day of the Town Crier along with More Calendar Dates for July

Shake out your marketing muscles. The Paris Olympics are about to kick off.

6 hours ago

Sarine Q1 2024 Positive Trends and Return to Profitability

Sarine's new services launched in Q1 2024 are gaining traction and starting to generate additional…

11 hours ago

Couture: The Garden Party Theme Grows More Trend-Worthy With Florals and Winged Creatures Translated Into Precious Jewels

These botanicals and small creatures, which once signaled renewal in springtime, are now being designed,…

13 hours ago

Affordable Gems: The Affordable Color Solution

Affordable Gems’ Presidents Vishnu and Vishal Batwara can help you sell more color!

13 hours ago

This website uses cookies.