YOU’LL MAKE MORE sales when you simplify the user experience on your website for first-time visitors, helping them to make a decision. Landing pages are the perfect solution.
A landing page is simply a page on your website with the singular goal of capturing a prospect lead or making a sale. Landing pages typically consist of a main headline, sub-headline, product or header image, and a description explaining what you have to offer and your unique selling proposition. Anything non-essential on the page is removed.
On your landing page, you’ll want to showcase your jewelry and focus the visitor’s attention on your main message. Menu headers and footers are usually removed, leaving a neatly organized and clear page which highlights your offer and steers your audience into making a purchase or completing a lead-capture form. Choice is reduced. There’s only one way for the visitor to go, and that’s forward through your sales funnel.
The purpose of a landing page is to generate a specific action. And, because everything is quantifiable, landing pages help you to easily measure the success of your marketing campaigns, allowing you to reduce costs while improving your conversion rates.
The most successful jewelry store owners use landing pages with every campaign they run. Here are four ways landing pages help grow your jewelry business.
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1. You promote what’s most important to your audience. A landing page gives your marketing campaigns a focus. When someone visits your site and lands in your online store, it gives you the ideal opportunity to promote a specific style, new jewelry collection, or expert services you offer — all without distraction.
2. You raise your jewelry store’s brand awareness. A landing page can allow you to spotlight your best asset: you! Landing pages give you the opportunity to connect with your customers and show another side of yourself. Having a separate campaign to highlight your store and what makes you special will help increase your conversion rates. Building brand awareness is always good business.
3. You support your business goals. Anything that you sell in person can be sold online through a landing page. Every marketing campaign you run should direct visitors to a landing page that matches your campaign tone and content. This helps improve your conversion rate.
Landing pages are easily measurable, allowing you to improve your campaigns while decreasing your marketing costs and increasing your sales. With a landing page you want to generate buzz, create interest, and capture the lead.
4. You build credibility with your audience. Landing pages are the ultimate trust builder. Including testimonials, customer stories and social proof are the best ways to build your credibility with your audience. “Social proof” means that we’re more likely to purchase an item when we see other people purchasing the same item. Including pull quotes from testimonials, video testimonials and comments from social media are another powerful way to improve your landing pages.
Make landing pages an integral part of your marketing strategy and use them with every campaign!
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