Since its founding in 2010, White Pine — America’s original recycled diamond and jewelry company — has helped retail jewelers across the country to do business more profitably. Here are five strategies White Pine recommends that jewelers can do right now to make a meaningful difference to the bottom line.
REVIVE YOUR INVENTORY
Regularly adding exciting estate and one-of-a-kind pieces to your showcases is the answer to slow sales or a predictable store experience. From White Pine’s ever-expanding selection, you can build your estate jewelry offering or cherry pick items for specific customers. White Pine’s acquisition team is always adding great value items, buying from consumers and liquidating merchandise throughout North America and beyond.
18K yellow gold diamond bezel-set ring with 1.54 TCW center diamond. MSRP: $7,500 (#14159)
14K white gold and black onyx dome ring with 0.25 TCW diamonds. MSRP: $2,300 (#14236)
QUICKLY DRIVE
INCREMENTAL SALES
Customers who have items they no longer want could be sitting on funds that they can use towards new jewelry purchases. White Pine’s Customer Buyback program handles estimates, offers and immediate payment. White Pine provides the service, but you control the margins. And, by offering customers store credit, it gives you an opportunity to immediately increase sales.
CREATE THE EXTRAORDINARY FROM THE ORDINARY
Do you have clients who want pieces you don’t stock? Have a sketch, an image or an existing CAD file for a piece you want to create? You don’t need to go elsewhere — White Pine offers CAD, casting, setting and finishing services in-house so you don’t need to turn anyone away. Have an oddball gemstone? White Pine unlocks value from diamonds that are less desirable by turning something once perceived as less than perfect into a beautiful, saleable piece of jewelry.
CUT PRODUCTION COSTS WITH MELEE ON DEMAND
Waste and pricing are constant issues when purchasing melee for repair and custom work. White Pine offers recycled natural diamond melee in a variety of cuts to suit your needs. White Pine’s VG+ recycled melee is always in stock for immediate delivery. Because it’s tightly calibrated melee, there’s practically no waste, helping your bottom line.
CONSOLIDATE TO SAVE
Managing multiple suppliers can be an expensive waste of time for jewelers. White Pine understands your business and offers a range of products and services that can streamline your efforts — and give you better rates in the process. With fast delivery, competitive pricing, a commitment to personal relationships and top-tier customer service, White Pine is truly a onestop shop for the things you need every day.
CHECK THEIR INVENTORY EVERY WEEK TO SEE WHAT’S NEW
The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.