WHEN SOMEONE IS looking to buy an engagement ring, where do they usually go? Google. It’s become the first stop to any shopping journey. Savvy consumers know that they can both speed up their search and find any type of jewelry gift or style of engagement ring easily through a Google search. Because Google has become so popular, it’s become the main way to drive new traffic to jewelry websites.
What Are Google Ads?
Google ads (also known as PPC or pay-per-click ads) are different from the organic search results you get when you do a Google search. Google ads appear at the top and bottom of the page, prioritized over the organic search results. They are the first few items you see and are most likely to be clicked-on — especially when the ads are directly relevant to the search keyword. Google ads can also be shown on Google’s ad network and your ad can also appear on other related websites.
When Google ad campaigns are implemented successfully, you can expect a sizable increase in both website and foot traffic into your jewelry store. It can make the difference between having a slow or successful selling season.
Here are 5 benefits of using Google Ads as part of your digital marketing strategy.
1. You get highly accurate targeting.
You can choose both the location and exactly who you want to see your Google ads. Your location can be global or as local as you like, even down to the zip code level. That’s how granular the options are.
Google ads allow you to reach people with specific interests who are interested in jewelry. You can target by keyword, age, language, time of day, and even by type of device (desktop or mobile). You can also adjust the frequency of your ads to be shown once or many times to the same audience.
Each area of your Google ad can be fine-tuned to improve your results.
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2. You can control your costs.
With Google ads, you pay only for results. A result is a click to your website, but it can also be a phone call. Google has a click-to-call option which is a popular new feature.
It’s important to remember that you set your own budget. There’s no minimum spend amount. Your costs can be fixed, so what you want to spend is what you’ll pay … and not a penny more! You have complete control over your costs. You can start with a small budget and grow from there, letting your results pay for your future marketing campaigns.
3. You can easily measure your success.
Every time your Google ad is shown or clicked on, it gets recorded. You can also track the outcome of a visitor to your website. Whether someone created an appointment request, got directions or ordered jewelry from you, everything is trackable from first-click all the way through to an eventual outcome. Google’s reporting capabilities are well known, and they provide access to vast amounts of valuable data you can use to measure your marketing campaigns.
4. You can manage your campaigns directly.
One of the main benefits of running Google campaigns is that they can be managed directly. You get a full view of exactly how each of your ads rank in the search results and how much each click or call is. By seeing which ads are performing best and who is interacting with your ads, you can easily modify or adapt your campaigns. Unlike other forms of advertising, it can be done instantly!
Google ads are simple to get started with. Although anyone can open a Google ads account, it’s best to work with an experienced partner who knows how to get the most out of this marketing channel. You can easily waste thousands of dollars on unproductive campaigns if you’re not careful.
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5. You build brand awareness.
An additional benefit to running Google ads is even if someone doesn’t click on your ad, you still get the benefit of being shown. This increases the brand awareness of your jewelry store. People will see your name, whether they click or not. Over time, you build name recognition and brand recall in your area. As more and more consumers start their jewelry search online, it’s critical that you show up in places where they shop. Google ads can help you be in front of them from the beginning.
In summary, Google ads are a powerful way to grow your jewelry business. With the right marketing partner and strategy in place, you can expect a boost in web traffic, customer calls and fresh foot traffic into your store. With so many benefits, you can’t afford not to advertise on Google. If you need any help setting up your Google Ads campaign, don’t hesitate to contact us at hello@smartagesolutions.com