(PRESS RELEASE) GN Diamond saw a split in diamond sales for 2025 – 55% lab to 45% natural. However, natural diamond sales contributed 76% of revenue and 82% of gross profit. Natural diamonds remain preferred for high-value purchases, investment-oriented sales, and traditional bridal segments. GN speaks to over 3500 retailers on a weekly basis. Many retailers have reported a strong finish to 2025 with natural diamond sales showing a major increase over last year’s holiday season.
The lab diamond market has contributed to the growth of the industry by making an affordable and easily accessible diamond products for finished jewelry and engagement rings to people who may have otherwise invested their money in other luxury products and not jewelry.
Price forecasts for 2026, suggest natural diamonds – especially rare, high clarity stones – could see stable or modestly rising prices, reflecting limited supply and strong luxury demand.
In the past 6 months, GN Diamond has seen an upward trend in natural diamonds in all sizes. With round and oval diamonds still leading in popularity and sales, marquise, emeralds, elongated radiants, cushions, and emeralds are also strongly desired.
GN Diamond continues to offer retailers one of the strongest inventories in both lab and natural loose diamonds as well as a large selection of classic finished jewelry highlighting diamond studs, tennis bracelets and diamond tennis necklaces. Free overnight shipping and an easy-to-use APP for smart phones makes pricing, diamond requests, and inventory easily accessible.
GN wishes everyone a great 2026. Feel free to call 800-724-8810 with any of your diamond needs, access GN 24/7 at [email protected] or www.gndiamond.com
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