(PRESS RELEASE) MILAN — Antonini celebrates its century-spanning history with a significant collection in terms of both its wide and the bold choice made in the use of materials. Faithful to its history, which has seen the exclusive use of gold and diamonds for the ‘ready to wear’ collections, Sergio Antonini – the creative director of the brand – when designing the collection, he had in mind the malleability of gold and its most striking feature, which since antiquity and over the centuries has made it an immediately recognizable element: its sheen.
Anniversary100 is a collection made completely in gleaming gold, be it yellow gold or white gold, embellished with subtle waves of diamonds that underline the sensual profiles or some hidden details of the jewels. Soft and supple shapes recall those of the ‘Anniversary’ collection – one of the most iconic and successful collections in the brand’s recent history, designed in 2009 for the company’s 90th anniversary. Very long chains, rings and earrings that shine amongst garments and hair and reveal even brighter stones set at a 45-degree angle. In the more luxe version, in white gold, the surface is completely covered with valuable F-color diamonds that are exceptionally brilliant and sparkly.
Antonini’s dual soul is reflected in the two variants that each of its collections are organized into: yellow gold and white gold, to meet the taste of their markets of reference. From the US that loves white gold and imposing sizes, to Japan that prefers minimal jewelry, passing through the countries of the Russian area where the more traditional yellow gold triumphs.
Since 1919 in the heart of Milan: this is the Antonini story, a company which for three generations has been making jewelry with a unique and recognizable design, directly influenced by the motivation that the city offers, architecture, design and contemporary art, all passions that Sergio Antonini enjoys in his daily life. Beauty and culture are distinctive elements of the showroom in Piazza Borromeo 12: a place of a poignant artistic enchantment, a circle of extraordinary frescoes from the fifteenth century situated in an architectural context that has its roots in the history of the city. In a district where the medieval guilds had their own laboratories, giving the neighborhood its well-known street names: via Orefici, via Moneta, via Zecca, via del Bollo, via Spadari, via Armorari… In such a context, only exclusive creations such as those of Antonini can be made.
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