16 It’s Father’s Day, and all over America, fathers are practicing that look — the one of thrilled surprise when dear old Dad receives his third cigar cutter. This year, encourage kids to give their dads a real surprise: A little ticking something from Tag Heuer, Fossil, Seiko or Rolex should do the trick.
19 World Sauntering Day was created as an antidote to our rushed, anxiety-riddled modern world. Encourage your customers to help revive this lost Victorian art by wandering over to your store for a morning of relaxed browsing. Five percent discount for every customer carrying a parasol.
21 What was once considered an act of teenage vanity has now become a powerful marketing tool. Ahead of National Selfie Day, draw up a strategy to get your customers to take more photos of themselves showing off their new jewelry or of themselves in front of that witty sandwich board outside your store (or any background featuring your business name). Let the reach of Facebook, Instagram and Twitter do the rest.
28 On National Food Truck Day, team up with a particularly popular operator and lure the hungry crowds with an offer of a free gourmet burger or cheesy fries with any purchase or repair ticket.