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Augment Reality in Your Store … Plus More Business-Boosters for July

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Augment Reality in Your Store … Plus More Business-Boosters for July

Augmented Reality

The Holojem technology uses a holographic rendering and interactive platform to create a 3D augmented reality experience for your customers, fantastic for millennials. holojem.com

price on request


Augment Reality in Your Store … Plus More Business-Boosters for July

Archive of Awe

Let the spectacular creations of the past inspire your customers’ desire to build their own collections. Five minutes looking at this gorgeous book filled with legendary treasures will give anyone serious jewelry goals. accpublishinggroup.com

$95

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Augment Reality in Your Store … Plus More Business-Boosters for July

Crystal Coffee Cup

This crystal-strewn travel mug is the perfect on-brand beverage receptacle for any discerning lover of jewelry or gemology. modcloth.com

$14.99


Augment Reality in Your Store … Plus More Business-Boosters for July

You’re a Gem

There are a lot of ring trays and catchall dishes around, but this one — with its glistening, geometric design and cheery message — is one of our favorites. shopwaitingonmartha.com

$22

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Augment Reality in Your Store … Plus More Business-Boosters for July

On the Rocks

This sleek malachite-inspired pattern whispers “remember, you’re in a jewelry store” without being overly on the nose or sacrificing an ounce of elegance. jonathanadler.com

$25

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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