Back to School, Sisters Day and National Senior Citizens Day … August Has a Day for the Whole Family

1 Back to School is one of the busiest times of the year for moms, but, according to a survey by Parents magazine, it’s one they actually enjoy. This is one of those “fresh start” periods of the year, and mothers like to get out to see what’s new. See if you can’t ride their good mood with either a networking event or an offer to repair jewelry and pierce young ears with school-appropriate jewelry.

4 They swapped each other’s newest tops, “borrowed” each other’s favorite shoes and cried over feckless boyfriends. Celebrate the bonds of sisterhood on Sisters Day with a one-day coupon for any sisters who come in the door.

21 Nobody wants to be reminded they’re a senior citizen — unless there’s a discount involved. On National Senior Citizens Day, launch a special loyalty program targeting the elderly. Many are among the most affluent in society but they still like a price break. (According to AARP, the average seniors discount is 10%).

26 The US Open starts today, which is timely because tennis bracelets are back in a big way. Mark the occasion with a display devoted to this expanding category. Eliza Page in Austin, TX, held such an event recently with the entire team dressed in EP branded tennis sweaters.