(PRESS RELEASE) OMAHA, NE — Borsheims has named Senior Jeweler Jay Wolff as its Ike-It Employee of the Year for 2024. The company’s most prestigious honor was awarded to Wolff on Tuesday, February 25th, after he was nominated and selected by his colleagues at Borsheims.
Jay Wolff
Wolff began his career at Borsheims in 2012 as a Jeweler after growing up in the business. His grandfather and father owned Wolff Jewelers and Goldsmith in Iowa and Nebraska, and he worked at the Iowa location from 1992-2001. His contributions included being a Goldsmith, Sales Associate and Manager for the family-owned business. In 2001, he moved to Omaha, Nebraska, and became a Jeweler for Hostetter’s Jewelry until the store’s closing in 2012.
Today, Wolff is known at Borsheims as a kind-hearted leader and someone who consistently goes above and beyond to design special, one-of-a-kind creations for Borsheims customers. One such item, which Wolff deems his favorite, is a watch that a customer received from her parents for her 1954 college graduation that Wolff reset into a bracelet with the engraved message from the customer’s parents still intact on the back.
Borsheims CEO and President Karen Goracke applauded Wolff for his compassion and service. “Jay has long been celebrated by his colleagues for his attention to detail, his willingness to help train new team members, and his helpful attitude. And he’s a true talent! Borsheims is incredibly lucky to have Jay as one of our esteemed team members.”
Wolff and his wife reside in Blair, Nebraska, with their daughter, Chloe, and son, Riley. When he’s not crafting or repairing beautiful jewelry for Borsheims, he enjoys being outdoors and spending time with family.
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Borsheims’ Ike-It Employee of the Year Award is named for and is a tribute to Ike Friedman, who owned Borsheims from 1947 to 1989. The honor was started in 1992, the year following Friedman’s passing. It is awarded annually to one associate who embodies Borsheims’ commitment to customer service and who demonstrates the company’s core values. This year marks the 33rd anniversary that Borsheims has given the award.
