(PRESS RELEASE) SAN FRANCISCO, CA — Brilliant Earth, (NASDAQ: BRLT), a leader in ethically sourced bridal and fine jewelry, continues its expansion with the opening of a new showroom in downtown Bethesda, Maryland, its 16th showroom nationwide. The Bethesda showroom will be Brilliant Earth’s second location in the greater D.C. region. Since opening in 2017, the Georgetown location continues to thrive; paving the way for the new Bethesda showroom. The area offers a premium shopping destination, which fits effortlessly with Brilliant Earth’s mission and reputation for delivering a joyous and luxurious shopping experience.
The Bethesda showroom is staffed with knowledgeable jewelry experts trained to provide personalized appointments tailored to each customer’s preferences. Its jewelry experts are highly trained in diamond, gemstone and ring settings, which ensures familiarity with Brilliant Earth’s designs, latest offerings and its foundational mission.
“We are thrilled to open the doors to our showroom in Bethesda and are incredibly proud of the omni-channel and experiential approach that our retail locations deliver to our customers,” said Beth Gerstein, co-founder and CEO of Brilliant Earth. “Our showrooms play an integral role in our growth strategy and provide an opportunity to showcase our unique designs as well as our dedicated and knowledgeable jewelry specialists who are passionate about sharing our mission with our customers. We are committed to bringing transparency, sustainability, compassion and inclusivity to the fine jewelry shopping experience, both in Bethesda and globally through our omni-channel model.”
Located at 4733 Elm Street and spanning 3,000 square feet, downtown Bethesda is centrally located within the city. Accepting both walk-ins and scheduled appointments, Brilliant Earth’s showroom reflects the brand’s original vision: a one-on-one experience that seamlessly integrates with the company’s optimized online experience. In-store consultations are complemented by Brilliant Earth’s online which include virtual appointments, try-on visualization, ring stacking and more.
“The neighborhood of Bethesda Row is exactly the type of area that Brilliant Earth wants to be part of,” said Kathryn Money, SVP of Merchandising and Retail Expansion. “It’s a unique shopping area alongside other like-minded brands in an open-air concept. The neighborhood is relaxed, inviting and forward thinking, all of which echo our own brand identity and the atmosphere we aim to create for our customers.”
Mirroring the aesthetic of Brilliant Earth’s newest showrooms, the space exudes a sense of joyful luxury. The contemporary showroom is bright and fresh with large windows complementing the white marble display cases, champagne metal trim, porcelain tile, and light wood finishes. Chairs in a hue evocative of the brand’s iconic green brings fresh pops of color to the neutral palette of the showroom space, while luxe textures add a richness and visual interest. Ethereal pendants light the space which creates an atmosphere enhancing the sparkle of the diamonds’ natural shine.
Tied to the announcement of the latest greater D.C. metro area showroom, Brilliant Earth continues its ongoing charitable initiatives, partnering with local Food Bank, Bethesda Cares. The Brilliant Earth Foundation, which contributes to the local showroom communities, is a key element as expansion continues across the US. Specific food banks are selected by Brilliant Earth employees in the D.C. region to help alleviate food insecurities exacerbated by the COVID-19 pandemic.
The Bethesda showroom will be Brilliant Earth’s sixteenth physical location, joining spaces in key markets including: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Los Angeles, New York, Philadelphia, Portland, San Diego, San Francisco, Scottsdale, Seattle, and Washington D.C. For more information on Brilliant Earth or to browse the full product assortment, visit BrilliantEarth.com.