(PRESS RELEASE) The September 2022 edition of Vicenzaoro – The Jewellery Boutique Show, the largest European exhibition dedicated to jewelry and goldsmith arts was full of innovation, glamour and the latest trends. Brosway Italia could not miss the opportunity to attend such an important event of the sector.
The brand confirmed its fashion and international attitude to the visitors of the show, that were able to see first-hand the new additions to Brosway Italia’s best-seller collections such as Chakra – meaningful amulets to wear as lucky charms; Symphonia – colorful jewelry embellished with crystals; Emphasis – creative designs with a cool and strong attitude; Backliner – the cross, symbol of eternity, gets a modern allure; Caliburn – geometrical shapes with a luminous twist, for an elegant and practical everyday look.
Color is the main character embodying the ethos of the brand, as one can tell from the new advertising campaign “Your vibrant soul”, which is all about energy: five portraits of different personas, evoking a vibrant and bright atmosphere, each interpreting Brosway Italia jewelry through their personality nuances.
Key-partners and distributors from all over the world also visited the Brosway Italia stand and kept celebrating the brand’s 20-year anniversary in Marche region in Italy, where the company is headquartered. Representatives from The United States, Saudi Arabia, Hungary, Bosnia, Israel, Malta, Montenegro, Serbia, Slovenia, Turkey, Armenia, France, Macedonia, Puerto Rico, Santo Domingo, Spain, Ecuador, Sint Marteen attended a two-days international meeting.
During the meeting, the President of Bros Manifatture Group, Lanfranco Beleggia, together with his sons Maurizio, Valerio and Beatrice went down memory lane remembering all the milestones Brosway Italia achieved during these years, while also introducing the brand values, the different collections and the upcoming projects related to communication and expansion, forecasting new openings around the world with the aim of becoming one of the most prestigious brands in the international fashion jewelry sector by the end of 2025.
Brosway Italia is currently distributed in over 30 countries, with direct branches in Hong Kong, Beijing and Miami and it registered a growth in international sales of 31,6% compared to the same timeframe in the last year, a significative increase meant to last and evolve.
“The market is evolving at an uncontrollable pace, together we can make it”, this is the good omen that President Beleggia ended the convention with.