(PRESS RELEASE) Brosway, Italian fashion jewelry leading brand, always innovative in communication anticipating trends and moods, with the new creativity is addressing , to a wider community able to attract Millennials and generation Z with a more emotional storytelling and a fresh and dynamic tone of voice.
A glittering and glamorous campaign that conveys the brand’s values through three models always at the top with key looks jewelry declined in their modern styles.
An interactive campaign designed for digital and cross device media.
The goal is to keep the jewel protagonist of the campaign, and to use a new language giving more attention to social networks and new formats of digital communication.
From payoff to visual, from tone of voice to graphic, the creative concept screens different inputs and breaks with the past, always keeping faith with the brand’s values, and exploring new territories with a cool and open minded attitude, in communicating the fashion style of the three models.
Brosway, in its complete stylistic evolution becomes a real jewel to give away and to please give ourselves
A jewel that tells today young women’s lifestyles, personalities and stories.
The desire to be seen with full determination, without having anything to fear, the need to express themselves , characteristics of an audience that loves to expose itself, in real life as much as in digital, with all the enthusiasm and audacity that only the new generations can show.
The unique positive energies are represented with strong colorful portraits, bright and contrasting tones, maintaining an urban fast street life images.
Bringing its history and experience upfront , Brosway jewel becomes much more than an accessory, but a real and fundamental choice of the three protagonists.
A way to live.