Bulgari Parent LVMH Plans Sweeping E-Commerce Site

It will launch in May.

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton, whose portfolio includes Bulgari and other jewelry and watch brands, is planning a broad-based e-commerce site, the Financial Times reports.

The site is slated to launch in May. It will be called Le Bon Marché, which is the name of a department store that LVMH owns in France.

The site will sell all of LVMH’s brands plus those of other luxury-goods companies, according to the Financial Times.

Business of Fashion reports: “It is unclear if the new online iteration of Le Bon Marché will operate on a wholesale or marketplace model, although wholesale is the likely avenue.”

The new e-commerce effort will put LVMH in competition with sites such as Farfetch, Net-A-Porter and Matchesfashion.com.

In addition to Bulgari, LVMH’s extensive brand catalog includes names such as Hublot, TAG Heuer, Christian Dior and Louis Vuitton.

Read more at the Financial Times (subscription required).