Headlines

Bulgari Parent LVMH Plans Sweeping E-Commerce Site

Published

8 years ago

March 10, 2017

INSTORE Staff

It will launch in May.

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton, whose portfolio includes Bulgari and other jewelry and watch brands, is planning a broad-based e-commerce site, the Financial Times reports.

The site is slated to launch in May. It will be called Le Bon Marché, which is the name of a department store that LVMH owns in France.

The site will sell all of LVMH’s brands plus those of other luxury-goods companies, according to the Financial Times.

Business of Fashion reports: “It is unclear if the new online iteration of Le Bon Marché will operate on a wholesale or marketplace model, although wholesale is the likely avenue.”

The new e-commerce effort will put LVMH in competition with sites such as Farfetch, Net-A-Porter and Matchesfashion.com.

In addition to Bulgari, LVMH’s extensive brand catalog includes names such as Hublot, TAG Heuer, Christian Dior and Louis Vuitton.

Read more at the Financial Times (subscription required).

Related Topics: Bulgari e-commerce Hublot LVMH retail TAG Heuer

click to Comment(Comment)

Up Next

Jewelers’ Confidence Index Edges Up

Don't Miss

Sizable Batch of Undisclosed Synthetics Discovered

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”