(PRESS RELEASE) NEW YORK — When electronic and quartz watches began growing in popularity throughout the late 70’s and 80’s, Bulova responded to the increasing demand for digital timekeepers with a line of watches featuring digital LCD time displays, and eventually releasing the all-digital Computron LED. With its very unconventional and futuristic trapezoidal case with LED display on the side, one of the most iconic digital watches of all time was born.
Though today’s digitally native audience is fascinated with everything OG, it was not around when the original Computron took the market by storm. Hence Bulova’s partnership with D-CAVE, the lifestyle metaverse marketplace for the new digitally minded community, to develop two new Computron LED watches including one Special Edition version.
The Computron was reinterpreted for D-CAVE evolving its original design by adding visual concepts inspired by the gaming world, and will be launched embracing the full spectra of the metaverse, endorsed by the world’s top gamers and presented in a dedicated space in Decentraland.
Users will be able to have access to the physical watch through a unique NFT drop that will grant several other utilities, a wearable version to use on their avatars in Decentraland, and access to all future NFT drops of D-CAVE.
“For over 145 years, Bulova has been about innovating and exploring new worlds,” says Jeffrey Cohen, president of Citizen Watch America. “Through our partnership with D-CAVE and the iconic Computron, Bulova interfaces with the metaverse and the gaming universe, allowing us to reach new consumers and opportunities.”
Stefano Rosso, founder and CEO of D-CAVE states, “We are very excited to have the opportunity to work on an iconic item like Bulova’s Computron and re-interpret it in a futuristic way, bridging the original physical item to its new virtual version. Metaverse is not a trend, it is a new way of living.
Our physical life is and will be more and more integrated with our digital life. And as in real life we want to express who we are also through the brands we love, the same will happen in the metaverse.”
Bulova’s new Computron D-CAVE watches are the ultimate accessories for gamers and enthusiasts alike. The iconic design is inspired by the gaming culture and features a sleek black IP stainless steel case with luminous green accents on a black silicone strap with 3-piece buckle and a green LED time display with dual time zone capabilities. Priced at $450.
The Special Edition version features an exhibition mineral crystal case top that showcases the technology’s circuit board. The design is finished with an acid etched sidewall detail inspired by computer towers and features a sleek black IP stainless steel case and matching bracelet with a green LED time display with dual time zone capabilities. It will be available only for the NFT owners.
Both watches are presented in a custom box with D-CAVE design elements, featuring a QR Code that will guide users to the dedicated Bulova-D-CAVE space on Decentraland.