(PRESS RELEASE) NEW YORK — The iconic watch brand Bulova announces its collaboration with premier dance label, Ultra Music. The project allows Bulova to expand its digital content series by showcasing Ultra Music label’s musical talent on the rise. Formed in New York City in 1995 by former Polygram and Virgin Records executive, Patrick Moxey, Ultra has launched the careers of globally recognized artists such as Kygo, Steve Aoki, David Guetta, Calvin Harris, Sofi Tukker, Deorro, Klingande, Black Coffee, MK, Benny Benassi, and many more.
Since 2015, Bulova has been using music as a platform to connect to new audiences across the globe as well as to launch a new generation of watch collections. From their partnership with the GRAMMYs and Latin GRAMMYs to their collaboration with Universal Music Group to initially launch their “Tune of Time Collective Series,” Bulova continues to build new and relevant music alliances. Bulova’s new “Ultra Series” is a digital content series focusing on a selection of today’s top artists, exploring their creative process and following along in their own musical career firsts. The series currently lives on Bulova’s website and social media platforms.
Building on its own “History of Firsts,” Bulova will collaborate with Ultra Music and follow select artists who are working together for the first time. From ‘behind the scenes’ uncovering their creative process of recording a song, to the artist’s official music video for that song, Bulova will capture the journey. Featured throughout you will find Bulova’s latest timepieces worn by the artists, marking the iconic moment.
The videos will be released exclusively on Ultra Music’s YouTube channel, which has more than 18 million subscribers and over 10 billion music video views.
Confirmed artists to be highlighted in the series start with Betta Lemme and Sofi Tukker.
The collaboration will officially launch with the release of Betta Lemme’s new single titled, ‘PLAY.’ With her opulent sense of melody, the Montreal-bred singer/songwriter dreams up dance music that not only elicits beautiful movement, but builds entire worlds inside your mind. Betta first introduced the world to her outrageously magnetic breed of pop with “Bambola” – a three-song EP whose title track landed in heavy rotation after its release in Europe in late 2018 and its video amassing over 53 million YouTube views. Now Betta is ready for her full-length debut.
For more information follow #TuneOfTime, please contact The Promotion Factory, Kaitlin Derkach at kaitlin@thepromofact.com or (212) 217-9065.