It will provide watches to the winners.
NEW YORK — Bulova has announce its partnership with Empire State Realty Trust (NYSE: ESRT) as the official timekeeper of the 40th annual Empire State Building Run-Up (ESBRU) Presented by Marmot, set for Feb. 1.
Thousands of runners from around the world will enter, all vying for a chance to race up the Empire State Building’s famed 86 flights and 1,576 steps.
Bulova Corp. moved into the Empire State Building in 2015.
According to a press release: “This prestigious move brought Bulova back to its roots, residing in a building that shares Bulova’s legacy of cutting-edge design, technological innovation and strong affiliation with New York City. With pride, Bulova stays true to its heritage and continues to celebrate its history with their involvement in the tower run.”
Bulova will celebrate the male and female first-place winners of the race by providing them with Bulova watches.
Bulova’s portfolio includes Bulova, Caravelle New York and Wittnauer watches, as well as licensed Harley-Davidson Timepieces by Bulova watches, Frank Lloyd Wright Collection watches and clocks, and Bulova Clocks. The company has eight international offices and distribution in 65 markets.