(PRESS RELEASE) New York — Bulova, a New York City based watch brand with over 146 years of uninterrupted history offers a soulful view into its shared history of integrity, ingenuity, and innovation with consumers. In its new Bold At Heart campaign, Bulova reflects on its “History of Firsts” and reinforces the fact that in order to be first, you have to be bold.
Recalling its foundation by immigrant visionary, Joseph Bulova, and his vision of risk-taking and innovation, Bold at Heart is an attitude and state of mind that builds on that original essence of individuality expressed in a new way. It’s knowing where you come from, but also to have the courage to take a bold new step forward. It’s looking ahead to forge opportunities and create the new.
In this campaign Bulova timepieces, imbued with technical innovation, craftsmanship and their founder’s bold spirit, bear witness to the cultivation of talent and bold self-expression. The watch symbolizes the richness of a treasured relationship, time spent mastering craft, and a cross-generational love of music. The campaign culminates in a powerful moment of self-actualization and the sense that wearing a Bulova empowers you to embody a legend of boldness and make a lasting impact.
Following your passion, no matter what, is the very definition of being bold and those who embody this same Bold At Heart spirit are the many artists that decide to pursue a career in the ever-changing music industry. Like Bulova, music speaks to our feelings and has the ability to transcend time. Such credo runs through the many music initiatives and partnerships that Bulova has cultivated over the years.
As the Official Timepiece Partner of the Recording Academy® and Latin Recording Academy®, Bulova honors all first-time GRAMMY winners, as well as “Best New Artist” nominees for the Latin GRAMMYs, for their tenacious work and bold choices that have earned them these prestigious awards. Another partnership with American entertainment and culture icon, Frank Sinatra, the epitome of “bold,” comes to life in a special timepiece collection bearing the names of some of the most famous Sinatra songs. To further celebrate Sinatra’s legacy, Bulova also supports the Frank Sinatra School of the Arts and its students, who have made a bold decision in pursuing their dreams of an arts education.
“Bulova epitomizes radical authenticity, ingenuity and a constant curiosity to pave the way for the future,” said Jeffrey Cohen President of Citizen Watch America. “Our new Bold At Heart campaign captures this spirit that resonates amongst our multigenerational customer.”
Some of Bulova’s most popular watches are highlighted in the campaign including, CURV, Precisionist, Rubaiyat, Classic, and Gemini watches. Bold At Heart will be promoted nationwide through a series of broadcast, print, outdoor, digital and social media advertising. Media outlets include GQ, Variety, Marie Claire, Harper’s BAZAAR, WIRED, NBC Universal, Telemundo and more. The campaign will broadcast starting Thanksgiving Week during Macy’s Thanksgiving Day Parade leading up to the official Rockefeller Center Christmas Tree lighting.
To learn more about Bulova’s heritage visit the digital Bulova Museum.