Online jewelry shoppers received lots of “out of stock” messages in October.
In October, consumers saw over 2 billion such messages across a range of product categories, according to the Adobe Digital Economy Index, which provides a look into U.S. e-commerce by analyzing direct consumer transactions online.
The number of online out-of-stock messages was up 250 percent from a pre-pandemic period, January 2020. And it was up 325 percent compared with October 2019.
Of the 18 categories tracked by Adobe, electronics had the highest out-of-stock levels. That was followed by jewelry, apparel, home and garden, and pet products.
“With over 2 billion out-of-stock messages last month, consumers are beginning to understand the real impact of the supply chain challenges,” said Taylor Schreiner, director of Adobe Digital Insights. “Some have begun to adjust their holiday strategy accordingly, with parents shopping for toys earlier and some settling for gift cards this season. For those who have not yet started their holiday shopping, they will need to be prepared to be flexible.”
For jewelry, the prevalence of online shopping “tends to be low compared to other popular categories such as electronics, where consumers are more comfortable buying a larger share of the goods online,” Vivek Pandya, senior digital insights manager at Adobe, told Rapaport News.
“So when you have heightened seasonal demand, combined with smaller and more limited jewelry inventory that is typically set aside for online channels, it can result in more out-of-stock notifications,” Pandya said.
The Adobe Digital Economy Index examines over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.