By The Numbers: Sales Category — Slackers and Saviors

Sales Cateogry — Slackers and Saviors

Sales slipped in July but profitability held up. The slacker? Diamond sales. The savior? Beads again. That a lower priced category is performing so well is not surprising when you take into consideration the economic conditions. Nevertheless, should it be considered alarming that average retail value is falling given that the bead trend must ultimately fade? That depends on whether jewelers can turn all those new frenzied bead customers into long-term clients and whether they can restore their diamond margins. In other words, it’s up to you.

This story is from the October 2010 edition of INSTORE.

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: lynn@edgeretailacademy.com.

David Brown

David Brown is the president of Edge Retail Academy, a leading jewelry business consulting and data aggregation firm that provides expert business improvement plans to help with all facets of your business, including improved financials, healthier inventory, sales growth, increased staff performance, recruiting and retirement/succession planning, all custom-tailored to your store’s needs. They offer Edge Pulse to better understand critical sales and inventory data, to improve business profitability, benchmark your store against 1,200-plus other Edge Users, and ensure you stay on top of market trends with their $3 billion-plus of industry sales data. Contact (877) 569.8657, ext. 001, Inquiries@EdgeRetailAcademy.com or EdgeRetailAcademy.com.