Categories: Press Releases

Chamilia Introduces Spoken by Chamilia Winter 2017/18

One of the new pieces in the Spoken by Chamilia collection.

The goal is ‘to help every woman express herself.’

(Press Release) CRANSTON, RI — This season, Chamilia, a Swarovski company, announced the introduction of new items to Spoken by Chamilia, a collection of bracelets and necklaces featuring optimistic and spirited sentiment messaging representative of the brand. The collection is hand-crafted in 100 percent sterling silver, with some styles available in 14 karat yellow gold or 14 karat rose gold electroplating.

“The Spoken by Chamilia collection is one of the most quickly growing categories for the brand,” said Catherine Ottaviano, Chamilia vice president, global merchandising and marketing. “We felt that it was imperative that the brand expand its charm-based business to appeal to a wider audience. Women today are eager to express themselves through what they wear, and we strive to keep up with their style as they look for brands to partner with them in that journey. The goal for the Spoken by Chamilia collection is to help every woman express herself.”

The Winter 2017/2018 Spoken by Chamilia collection includes a Petite Millegrain Droplet, three Petite Characters, one ID Bangle and six Soft ID Bracelets.

A new Petite Millegrain Droplet is introduced this season. The Bright Sterling Silver Petite-charm carrier is edged in Chamilia’s signature millegrain detailing and hangs comfortably from most Chamilia neck chains (MSRP $25 U.S.). It is an ideal complement for Chamilia’s Petite Charms.

Chamilia will introduce three new Petite Character charms this season. The Petite Characters are available in bright sterling silver and feature black enamel messaging. They hang from a bail that is lined in Chamilia’s signature millegrain detailing. The new Petite Character Charms include:

  • Friends Petite Character—This petite charm features the word “Friends” in black enamel along a vertically hung petite oblong oval with peaks at the center (MSRP $25 U.S.).
  • Believe Petite Character—This petite charm features the word “Believe” along a vertically hung oblong oval with wider edges (MSRP $25 U.S.).
  • Shine Petite Character—This petite charm features the word “Shine” along a vertically hung oblong diamond (MSRP $25 U.S.).

Chamilia is introducing one new Spoken by Chamilia ID Bangle in a traditional silhouette this season:

  • C’est La Vie ID Bangle—This 100% recycled sterling silver bangle displays the message “C’est La Vie” and features Chamilia’s iconic hummingbird logo charm and a feather charm. Made in the USA, the bangle is available in S/M and M/L in silver satin finish (MSRP $49 U.S.), 14 karat yellow gold electroplating over sterling silver (MSRP $69 U.S.), and 14 karat rose gold electroplating over sterling silver (MSRP $69 U.S.).

The brand is introducing six new Spoken by Chamilia sterling silver Soft ID Bracelets available in bright polish. The bracelets feature different plaques with spirited messaging on soft link chains for comfortable wear. The messaging on the plaques was originally hand-drawn and is rendered on the plaque in black enamel. The new Soft ID Bracelets from Spoken by Chamilia include:

  • True Friend Soft ID Bracelet — This sterling silver bracelet with bright finish displays the message “True Friend” along a horizontal rectangular bar with cutout filigree detailing on both top and bottom of the plaque (MSRP $39 U.S.).
  • Sassy Soft ID Bracelet — This sterling silver bracelet with bright finish displays the message “Sassy” along a horizontal oval bar with filigree detailing in black enamel along the east and west sides of the plaque (MSRP $39 U.S.).
  • Warrior Soft ID Bracelet — This sterling silver bracelet with bright finish displays the message “Warrior” along a horizontal “shield”-shaped bar; a series of tiny arrows line the top and bottom of the plaque (MSRP $39 U.S.).
  • Fortunate Soft ID Bracelet — This sterling silver bracelet with bright finish displays the message “Fortunate” on a wavy rectangular banner-shaped plaque (MSRP $39 U.S.).
  • Love Wins Soft ID Bracelet — This sterling silver bracelet with bright finish displays the message “Love Wins” between two tiny hearts on a diamond-shaped plaque (MSRP $39 U.S.).
  • Invincible Soft ID Bracelet — This sterling silver bracelet with bright finish displays the message “Invincible” on an elongated diamond-shaped plaque (MSRP $49 U.S.).

Spoken by Chamilia Winter 2017/2018 will be available at retail on Oct. 16 and will be sold at select Chamilia retail partners worldwide and on the Chamilia website. For more information about Chamilia, go to www.chamilia.com.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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