(PRESS RELEASE) BOSTON — Hong Kong-based Chow Tai Fook Jewellery Group Ltd. announced the newly established Chow Tai Fook North America business hub in Boston, MA.
“Chow Tai Fook North America is positioned to be a leading, single source wholesaler by delivering products, services and know-how especially on technological innovations that help drive profitability and strengthen jewelry retail businesses in the North American market,” according to a press release. CTFNA is currently home to diamond jewelry brands Hearts On Fire and Mémoire. It will offer customized, specialty collections in the diamond and fine jewelry segments, as well as private label offerings, to address the evolving needs of jewelry consumers.
As a key step in this integration, Caryl Capeci will be transitioning to the role of CEO, Chow Tai Fook North America, and she will lead the commercial operations of CTFNA.
“As we celebrate our 90th Anniversary, we look forward to making further contribution to the jewelry industry. Our know-how and scale, combined with the deep local knowledge and experience of the North American team allows us to deliver deep value to the retail jewelers in North America, setting us apart from the other wholesale partners,” said Kent Wong, managing director of Chow Tai Fook Jewelry Group.
“It’s an exciting time to be part of the global growth of the Group and establish the North American business hub in our hometown of Boston. Our mission is to strengthen and drive profitability for the North American jewelry retailers. Our ability to leverage the Group’s technology and retail innovation empowers us to partner with retail jewelers in new ways to support their businesses today and position them for greater success tomorrow,” said Capeci.