(PRESS RELEASE) LEOMINSTER, MA — Alternative metal jewelry brand Chris Ploof Designs announced that its atelier in Central Massachusetts is newly powered by the sun. The studio now produces 135% of its electrical energy needs with a 37,000-watt array of solar panels. Electricity for the production of the brand’s mokume gane, Damascus steel, and meteorite materials, as well as the designer jewelry of Ploof’s eponymous brand, is all fully powered by solar energy. Committed to sole authorship and sustainability, the brand creates everything it needs in-house from recycled raw materials. Ploof’s award-winning patterned metals/laminates, his branded displays, and the finished jewelry and accessories are all produced by a team of artisanal blacksmiths using historical techniques with a modern dose of engineering.
“We believe strongly in sustainability, limited waste, and sole authorship,” said Chris Ploof, president and Founder of Chris Ploof Designs. “We have always ethically sourced the materials and gemstones that we work with, and now, our electricity is fully solar powered, producing enough energy to power our shop and our home, as well as to allow for electrical vehicle charging.”
Fully operational as of April 2022, the solar panels fulfill Ploof’s commitment to sustainability and environmental responsibility. The electricity generated by the sun now powers the lights, the tools, and the equipment used in making the actual metal materials that are then transformed into accessories and finished pieces of fine jewelry.
To learn more about Chris and see his studio in action, visit here or watch this short video.