(PRESS RELEASE) LEOMINSTER, MA — Chris Ploof Designs, the eponymous brand of blacksmith jeweler Chris Ploof, was named winner of the Best Luxury Jewelry in USA in the 17th Annual Luxury Lifestyle Awards (LLA) in late April 2025. The awards recognize the most exceptional experiences, products, and services that embody luxury in the global marketplace. In recognition of his fearless creativity and technical brilliance, forged over decades of innovation, tradition, and uncompromising quality, Chris will receive award commemoration, a winner’s profile page on the LLA website, a social media victory post, a customized winner logo and website badge, and a feature in the LLA email newsletter.
“I am extremely honored to be recognized by the Luxury Lifestyle Awards,” says Ploof. “I love sharing my passion for creating beautiful wearable art with the world. Whether it’s making distinctive patterns in hand-forged Damascus steel or mokume gane, or turning meteorite and carbon fiber into luxury jewelry, my team and I enjoy the process of creation, especially when crafting really cool things from unexpected materials. And we do it all with sustainable business practices in our solar-powered Massachusetts studio.”
Founded by Alexander Chetchikov 17 years ago, the LLA celebrate the pinnacle of excellence in the luxury world. The annual awards are vetted via rigorous and impartial selection procedures through a professional organizing committee. Previous jewelry winners include Tiffany & Co, Bvlgari, Boucheron, Buccellati, Chopard, and more.
World Luxury Chamber of Commerce President and founder of the Luxury Lifestyle Awards, Alexander Chetchikov, said of the brand’s latest win: “Chris Ploof Designs doesn’t just make jewelry—it redefines what it means to wear a story. His ability to elevate craftsmanship into something both raw and refined makes this recognition not only well-deserved but long overdue.”
For more information on Chris Ploof and his work, visit chrisploof.com. To learn more about Chris in a YouTube series of vertical shorts, click here.
