(PRESS RELEASE) NEW YORK — There are those that go to the limit, and those that Go Beyond. The CITIZEN Promaster line of professional sports watches offers superior functionality to ignite the imagination and inspire new adventures. Expanding upon its collection of field watches for the toughest environments and adventure seekers, CITIZEN introduces its latest Eco-Drive CITIZEN Promaster Altichron model featuring an electronic compass and altitude sensor.
The new Promaster Eco-Drive Altichron watch is powered by light, eliminating the need for regular battery changes. It is equipped with an altitude sensor, making it possible to measure altitude on the highest mountains on Earth with a range up to 10,000 meters (over 32,800 feet) above sea level and 300 meters (nearly 985 feet) below sea level. All of this information is displayed on analog dials rather than a liquid-crystal display, allowing it to display the time, altitude and direction on the dial simultaneously.
In celebration of the launch of the new Altichron timepiece, CITIZEN also welcomes champion climber, UN-named “mountain hero” and climate activist Will Gadd to Team Promaster. Gadd is an expert climber and avid explorer, and his drive for excellence embodies the challenging spirit, passion and adventurous curiosity which defines Promaster. As a brand ambassador, Gadd will be sharing his personal accounts as he travels the globe raising awareness for the environmental protection of mountains, where early indicators of the effects of climate change have already become visible.
“Good relationships make us better together than when we are alone. Our relationships are living embodiments of our values. I am very pleased to start officially working with Citizen and Team Promaster. I share Citizen’s values: Be a good global citizen, add to the world, preserve the environment. Innovate. Be better. And have some fun exploring the wildest places on earth, from the bottom of the ocean to the top of the atmosphere,” said Gadd. “And doing all of that with a watch that is powered by light, is accurate, beautiful, and incredibly durable. The fundamental measurements of my world are time, altitude and direction. The Promaster Altichron gives me all of these in a rock-solid package. This relationship is new, but the values aren’t.”
The new Promaster Altichron offers wearers a dial with large, highly legible hands as well as numbers and bar indices with a bright lume that provides a more solid, three-dimensional look compared to conventional lume. The clean, simple bezel is slim and unobtrusive, and the inner ring is vertically positioned on the outer rim to provide even better legibility in contrast to the dial.
The case is made of Super Titanium treated with Duratect MRK and Duratect DLC with an appealingly rounded shape that produces a stylish yet robust impression. The dial is protected by spherical sapphire glass and the strap is made of highly durable nylon, making this a watch that can survive in the toughest environments.
In addition to the new Altichron, the Promaster Land collection will offer two new Promaster Tough models. Adventure-ready and designed to perform, each timepiece features a 41mm case with a matching triple-link bracelet securing it to the wrist and a safety fold-over clasp, all crafted in Citizen’s proprietary Super Titanium which is 40% lighter and five times stronger than stainless steel. Available in two dial options, black (BN0241-59H) and green (BN0241-59W), each is equipped with high visibility lume hands and markers and date dial display. While the Super Titanium design offers superior strength for high impact wear, light powered Eco-Drive technology keeps each timepiece sustainably powered and helps protect the environment from battery waste. Lightweight, durable and action-ready, the new Promaster Tough timepieces are up for any challenge and designed to help you go further.
CITIZEN Promaster Eco-Drive Altichron Product Features Functions:
- Altimeter capable of measuring altitude on the highest mountains on Earth with a range up to 10,000 meters (over 32,800 feet) above sea level and 300 meters (nearly 985 feet) below sea level.
- Simultaneous analog display of time, altitude, and direction.
- Three hands for a more detailed analog display.
- Super TitaniumTM case with Duratect MRK and Duratect DLC surface hardening technology for superior resistance to scratches and dents.
- Equipped with light-powered Eco-Drive, eliminating the need for regular battery changes.
Design:
- Clean, simple bezel with a vertical inner ring to create more space on the dial for even better legibility.
- Large, legible hands.
- Numbers and bar indices carried over from popular LAND series.
Technical Specifications