(PRESS RELEASE) NEW YORK – Citizen announces its latest partnership with the non-profit Good360.
Through partnerships with private, public and other non-profit organizations, Good360 is active in all phases of disaster recovery by providing needed goods and supplies to disaster-impacted regions and communities. In the wake of the recent destruction caused by Hurricanes Irma and Maria, Citizen and Good360 are distributing real-time Luci EMRG relief lights to Puerto Rico, South Florida and the U.S. Virgin Islands.
Known for its Eco-Drive technology, which generates power from any light source, artificial and natural to keep their watches running, Citizen looks to emphasize the power of light both literally and figuratively through its partnerships. This has inspired the brand to seek out where light is needed and provide that same power and inspiration to those who are suffering from these natural disasters. The Luci EMRG solar powered lights share the same characteristic as Citizen’s Eco-Drive technology, using a natural resource to create power.
After the catastrophic devastation caused by Hurricanes Irma and Maria, many have been left without electricity and basic needs. Citizen and Good360 are providing 5,000 Luci EMRG lights to help support the recovery of Puerto Rico, the U.S. Virgin Islands and southern Florida. Citizen is driving the initiative by offering a donation of a Luci EMRG solar-powered light with every purchase made in the brand’s Times Square flagship store or on CitizenWatch.com, empowering its customers to be part of the brand’s disaster relief efforts. The donation of a Luci EMRG solar- powered light will be given with every Citizen watch purchase, up to 5,000 lights.
Citizen partnered with Good360 as an outlet to continue their cause initiatives, teaming up with them to address critical social causes that affect individuals in America and beyond. Prior to this initiative the brand has associated with different organizations in various sectors of philanthropy such as, the Billie Jean King Leadership Initiative and the National Merit Scholarship Program.
“The devastation that has come with these recent natural disasters is absolutely heartbreaking,” says Ellen Seckler, executive vice president marketing, Citizen. “We were looking to combine our passion for light with our passion to do good and Good360 was the perfect fit. “
“Good360’s mission is to bring hope and dignity to those in need, including survivors of disasters,” said Shari Rudolph, Good360 Chief Marketing Officer. “We can only do that with the support of generous partners like Citizen. The Luci EMRG Lights fill a gap in the road to recovery for communities that have lost power in the wake of a major disaster.”
For more information, visit CitizenWatch.com.