(PRESS RELEASE) NEW YORK – Citizen Watch shares news of it latest collaboration with New York-based photographer, Hannah Sider, to develop visual assets showcasing the brand’s ongoing disaster relief efforts through non-profit organization, Good360, the global leader in product philanthropy and purposeful giving.
Citizen and Sider teamed up to capture the stories of individuals in Puerto Rico still affected by the aftermath of Hurricane Maria and the ways in which Citizen Luci EMRG Lights have helped them all achieve small but necessary daily tasks that many of us take for granted. Starting last year, Citizen partnered with Good360 to provide solar powered Luci EMRG lights to help support the recovery of Puerto Rico, the U.S. Virgin Islands and southern Florida. The solar powered lights share the same characteristic as Citizen’s iconic Eco-Drive technology, using a natural resource to create power.
The video and photo series captured in Puerto Rico, is a documentary-style snapshot into the current state of Puerto Rico, almost a year after one of the most destructive hurricane season’s in recent memory. Viewers will get a current glimpse into the daily life of a family in Puerto Rico, follow along the journey of a dedicated volunteer director, and accompany a community member who dedicates her time to the elderly population.
“I love that I’m working with a brand that cares about people in need. To be a part of the relief efforts in Puerto Rico and witness how their Luci EMRG lights have helped the community was inspiring,” said photographer, Hannah Sider. “Puerto Rico is still vibrant and beautiful even after the hurricane. It’s a slow road to rebuilding, but it’s important that brands like Citizen keep bringing attention to this – with programs like Get A Light, Give A Light.”
Widely known for working with some of the biggest names in fashion and music, Sider, a selftaught photographer, understood from an early age the importance of positive change. Having grown up between Toronto and Malawi with her parents actively involved in emergency relief efforts in Malawi, her vision for capturing real moments is an extension of her own life experience and emotions.
Taking into consideration all citizens of the world, Citizen bears this same responsibility to help cultivate positive change and an ongoing evolution of its craft. Communicating the beauty of the world and its citizens, Hannah aligns with Citizen’s shared principle of “Better Starts Now.”
“We at Citizen believe that every person can individually make a difference,” said Amy Fisher, SVP Marketing Citizen Watch. “Hannah shares that same vision when she approaches her craft and has given us the ability to capture Citizen’s efforts of promoting positive change in a beautiful and emotional way.”
Citizen is continuing its efforts to restore light to those affected in disaster areas and in hopes to inspire others to give back to their own communities, is driving the initiative forward by continuing its Get, a Light, Give a Light program in its Times Square flagship store and on CitizenWatch.com. Through the Get a Light, Give a Light program, a donation of a Luci EMRG solar-powered light will be given upon every Citizen watch purchase.
To view the new content series, tune into Citizen’s social media channels on September 15th.