This Nashville Jeweler Built Her Dream Store in the Café Where She Met Her Husband

Consider the Wldflwrs, Nashville, TN

OWNERS: Emily and Ben Eggebrecht; digital presence: 93,600 Instagram followers; 4.8 stars on Google; FOUNDED: 2013; Opened featured location: 2023; AREA: 3,000 square feet; ARCHITECT AND DESIGN: Grace-Made Interiors, Manuel Zeitlin Architecture; BRANDS: Consider the Wldflwrs, Everett Fine Jewelry, Honey Jewelry Co, EF Collection ; EMPLOYEES: 9 full-time, 2 part-time

Emily Eggebrecht

ONE OF THE CENTRAL elements of Consider the Wldflwrs’ design is an architectural detail most customers never notice — unless, perhaps, they were to somehow view the building from above.

The structure subtly echoes the shape of a diamond, a blending of form and function that mirrors the founding belief of co-owner Emily Eggebrecht: The most meaningful jewelry isn’t simply worn, it’s lived in.

“Jewelry is a story waiting to be told — a reflection of where we’ve been, who we are, and the moments that shape us,” Eggebrecht explains. “It’s not just gold and gemstones, but the emotions they hold — a ring that connects generations, a necklace given at a moment of deep significance, a bracelet that reminds you of who you are.”

This philosophy has guided nearly every decision in the development of the Nashville store, from its architectural choices to its carefully curated collections, built around the core Consider the Wldflwrs line.

Homey touches throughout the store bear out the philosophy that jewelry, like a home, is meant to be lived in.

For customers arriving from street level, black iron windows and warm interior light hint at what’s inside: a modern space where jewelry is less about display and more about moments. The 3,000-square-foot interior is both polished and deeply personal. Roughly two-thirds of the space is devoted to a gallery-style showroom with two browsing counter areas, framed by custom black iron cases running the perimeter. Designed and fabricated by a local Nashville company Eggebrecht once shared space with in 2014, the cases quietly honor the brand’s beginnings rooted in craft, collaboration, and community.

Eggebrecht’s reverence for history extends beyond the walls of the store. Her love for antiques was shaped early in life and rooted generations back. Her family once owned a one-room schoolhouse, and to this day her mother still keeps its original bell, school desks, and antique telephones. “I grew up surrounded by objects that had already lived full lives,” Eggebrecht says. “Things that carried stories, wear, and meaning.” That early exposure continues to influence how she approaches jewelry today — not as something meant to remain untouched, but as pieces designed to be lived in, passed down, and treasured over time.

A cornerstone of the Consider the Wldflwrs experience is its commitment to providing an unhurried, private consultation environment. The store features two dedicated private rooms — the Water Lily Suite and the Gardenia Suite — named after popular designs from the collection.

These suites are where bridal specialists meet with clients for engagement rings, wedding bands, custom designs, and stone selection. Here, customers can explore dozens of engagement ring samples from the Signature Collection while discussing metal color, band thickness, stone layout, and prong details.

The Studio & Success Philosophy

Located at the back of the storefront is the studio — the industrial heart of the operation — manned by experienced bench jewelers. This dedication to in-house production ensures quality control while allowing for a high level of customization that helps set Consider the Wldflwrs apart.

The shop is equipped with an engraving machine, laser welder, polishing room, and tools for traditional repair, resizing, and restoration of outside jewelry.

“We love servicing our customers’ entire jewelry collections and becoming their jeweler for life,” says Eggebrecht, who graduated from the New Approach School for Jewelers and earned her Graduate Gemologist (GIA) credentials. She has also trained with Stuller in Lafayette, Louisiana, and Rio Grande in Albuquerque, New Mexico.

A high degree of customization and quality control is provided by the in-house studio at Consider the Wldflwrs.

For all her technical expertise, Eggebrecht believes the store’s success is rooted in something more human: hospitality. After reading Unreasonable Hospitality by Will Guidara and Raving Fans by Ken Blanchard and Sheldon Bowles, she attended the Welcome Conference in New York in 2024, solidifying her belief that hospitality deserves intentional investment.

This philosophy takes shape through an internal initiative called The Considerate Program, which is designed to create amazed and deeply loyal customers. Children receive custom teddy bears stitched with the phrase

“It’s the Little Things,” umbrellas are offered on rainy days, and guests are invited to choose from a curated selection of beverages, including beers from local breweries. The goal is simple: to ensure that a visit to the store feels like the beginning of a meaningful journey.

Marketing & Community Connections

Consider the Wldflwrs employs a comprehensive marketing strategy across social media, Google My Business, and email marketing. Its strong visual storytelling and photography have built a notable presence on platforms like Instagram and Pinterest, though much of the business continues to come from repeat customers and referrals.

Beyond traditional fine jewelry — including diamond and metal bands, birthstone pieces, vintage jewelry, and pre-owned watches — the brand explores creative ways to connect with new audiences. Products like jewelry travel cases and pocket scrunchies have been designed as thoughtful lead generators.

One of the brand’s most unexpected outreach efforts is Eggebrecht’s children’s book, How Gemma Found Her Sparkle: The Brilliance Of Resilience, self-published in October 2023.

The story follows a diamond named Gemma who learns from her grandmother, Tique — an Old European Cut diamond — that inclusions are what make her unique. The book is sold in-store and featured prominently in a dedicated kids’ corner.

Recognizing that many customers travel to Nashville specifically to choose engagement or wedding rings, the team also created a custom Nashville map highlighting the Eggebrechts’ favorite local spots, helping visitors connect with the city beyond the store.

More recently, the store introduced a new tradition: taking Polaroid photos of clients when they pick up their engagement rings and sometimes wedding bands. The images are kept and eventually framed back-of-house, quietly celebrating the growth of families over time.

“My husband and I have been working with customers in Nashville for over 12 years,” Eggebrecht says. “It’s been our dream to be there for the highs and lows of life — and to watch families grow.”

Ultimately, Consider the Wldflwrs is a business that understands time. Jewelry, both as an object and a profession, is about enduring moments — honoring the past while investing in the future. And as Emily and Ben watch their customers’ lives unfold, they continue helping their community set memories in gold.

Two dedicated private consultation rooms allow clients to browse in comfort.

Five Cool Things About Consider the Wldflwrs

1. FROM BEANS TO BIJOUX. Before becoming a jewelry store, the building housed Edgehill Café, where Emily and Ben Eggebrecht met as Belmont University students. In a full-circle moment, Emily later hosted a pop-up shop in the same space in 2013, when her entire inventory fit around a single small pole.

2. AUTHENTIC ROOTS. The store’s name comes from Luke 12:27 in the Bible: “Consider how the wildflowers grow, for they do not labor or spin.” It serves as a daily reminder that true beauty unfolds effortlessly when rooted in authenticity.

3. LOVE FOR IRON & HISTORY. Black iron windows, cases, and architectural details anchor the store in its past. “We always know how long someone’s been in Nashville when they tell us they used to pick up their dry cleaning here,” Eggebrecht says. Long before becoming Consider the Wldflwrs, the space at 1201 Villa Place was home to White Way Cleaners, a neighborhood dry cleaner that operated at the location for decades before moving downtown around 2002.

4. SPREADING JOY. Milestones are celebrated with gifts like cozy sweatshirts and art prints, while holiday gatherings range from igloo dining at the Bobby Hotel to hot-chocolate bars hosted at the owners’ home.

5. TREASURE HUNTING. The store carries a curated selection of vintage jewelry and pre-owned watches, personally sourced by Emily and Ben. “An antique piece being re-ignited with a new wearer — adding to its memories through time — that’s something truly special,” Eggebrecht says.

PHOTO GALLERY (23 IMAGES)