Why the last stop in the store has become one of the most strategic — and how 23 jewelers are designing it to close strong.
At independent jewelers across the country, bench areas are moving out of back rooms and into plain view.
The manager and a partner bought the shop the owner was ready to close — sales are up 72%.
Competition to build the jewelry industry's next generation marked its fifth year in style in Wisconsin town.
Gallun Fine Jewelry's FACETS program puts wax carving tools in students' hands — and a new career on their radar.
Seriously, these four jewelry store restrooms are refreshingly elegant.
The new Newbury Street flagship features a dedicated Patek Philippe showroom, augmented reality try-ons and a private outdoor terrace — rare for the neighborhood.
Here’s how Sissy's Log Cabin turned an NBA sponsorship into a community-building winner in Memphis.
Your weekly dose of sound business advice from the INSTORE family.
How Rakhi Narwani turned family lessons and 990 square feet into one of Decatur's premiere jewelry destinations.
They make it easy for customers to promote their stores online.
Borrowed Brilliance: your weekly dose of business advice from other members of the INSTORE family.
Craig and Laura Underwood's park gift was about family legacy — but it also created unexpected brand awareness.
Expert tips and real-world tactics to lower expenses, eliminate waste, and fuel growth in uncertain times.
Borrowed Brilliance: The smartest business advice from INSTORE’s sister publications — translated for the jewelry world.
How a simple "let me get you a drink" is turning browsers into loyal customers.
Borrowed Brilliance: The smartest business advice from INSTORE's sister publications — translated for the jewelry world.
Get ready for a roller-coaster ride, say jewelers, as gold price slips again.
Teddy bears for kids, local beer for adults, in-house craftsmanship — all to build lifelong customers.
