Connect with us

Big Survey

Big Survey: Jewelers Rank Their Top Pet Peeves

INSTORE unveils “The Grrrr Index”.




Big Survey: Jewelers Rank Their Top Pet Peeves

IF YOU WANT to see an independent jeweler in a bad mood, you could drop in and ask for a free ring sizing. Or perhaps request that he or she service the piece of jewelry you bought online, maybe even offer a compliment of sorts as you attempt to hand it over:

“I got this online but I trust only you to size it.” (Although don’t be surprised if he somehow takes it the wrong way).

Still, if you really want to see fireworks, open a jewelry manufacturing business, partner with her to build your brand in her local market, and then sell the same products, maybe even at a lower price, online.

Yes, vendors selling online was jewelers’ No. 1 pet peeve, according to the 2023 INSTORE Big Survey. 3. Sales reps dropping by unannounced, and referring to the jewelry trade as an “industry” rounded out the top 5 in our newly developed Grrrrr Index.

We should add that through our close dealings with independent jewelers over more than two decades, we know most of them are actually incorrigibly positive and hard to upset. Many welcome the challenge of trying to convert someone seeking a free sizing into a genuine customer. Some — much rarer — even welcome online competition. And we should state here that we as a news publication will continue to annoy some of our readers by referring to jewelry as an “industry”.

It’s just such a handy catch-all term! We can only hope you breathe deep and read on.

The 2023 Big Survey was conducted via an anonymous online form from late August to early October, attracting more than 750 responses from American jewelry-store owners and managers. The full results will be published in the November edition of INSTORE.

Chris Burslem is Group Managing Editor at SmartWork Media.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular