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Here’s The Best Place to Find A Great Sales Associate

These people know what it takes to be a salesfloor ace.

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Here’s The Best Place to Find A Great Sales Associate

WANT TO BRING in a topnotch sales associate? Your best bet is to ask your staff for recommendations. They know what’s involved in the job, what kind of temperament and personality fit best with the role, and they know who they’d like to work with.

That’s the experience of the hundreds of jewelers who answered the 2023 INSTORE Big Survey, with more than one in five crediting staff with tipping them off to their greatest-ever sales hire.

The other top 5 sources were not surprising – online advertisements (14%), recruited from another jeweler, including from GOBs (14%), hired from among favorite customers (11%) and spotted while working with a non-jewelry retailer (8%).

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Possibly the biggest takeaway from this question was that a good sales associate can be found almost anywhere, you just have to be willing to keep an open mind, be the candidate a walk-in, a recent high-school graduate or even the young girl sitting across the breakfast table who’s never shown much interest in working for the family store. Among the eventual gun salespeople that jewelers hired from non-retail backgrounds were teachers, a dog trainer and a barista from Starbucks. “I can teach jewelry work and they teach the customer service,” noted one enthusiastic employer of former coffee store workers. Our favorite story though was the jeweler who gave a one-time construction worker a chance.

“Posted a job and interviewed and hired a former construction worker to work the sales floor. Down to earth and amazing customer-service face for the business,” he related.

The 2023 Big Survey was conducted via an anonymous online form from late August to early October, attracting more than 750 responses from American jewelry-store owners and managers. The full results will be published in the November edition of INSTORE.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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