Face Front: “Holiday Gift Ideas”

Facebook promotions that work

Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

FRIEND COUNT 4,060 (as of 7/1/13)