Press Releases

Fire Polish Reignites the Fluorescent Diamond Market

(PRESS RELEASE) Fluorescence has long been a factor of consideration when people look to buy diamonds. In fact, many believe that diamonds with medium to strong fluorescence appear to shine brighter and display enhanced colors. The bluish color given off by fluorescence can cancel out yellowing which makes the stone appear whiter. This whiter appearance is perfect for creating a colorful Fire Polish diamond.

With a focus on light performance, Fire Polish’s patented nano-cutting process is the perfect way to bring a diamond’s natural fluorescence to the next level. By cutting intricate nanoprisms into the pavilion of a fluorescent diamond, Fire Polish unleashes a true colorful brilliance allowing the diamond to sparkle as nature intended. Even customers who are not trained to identify the specific characteristics of a diamond can tell the difference between a standard ideal cut diamond and a fluorescent diamond cut by Fire Polish.

This innovative, new approach is reigniting the fluorescent diamond market with its unique, beautiful and modern twist. Fire Polish is excited to allow retailers to capitalize on the price point of fluorescent diamonds, while providing customers with stunning Fire Polish diamonds that significantly out sparkle other diamond brands.

For more information or any questions, please contact Glenn Markman and Robert Goldstein at Fire Polish Diamonds 1-855-805-3473 or visit firepolishdiamonds.com

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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