Gwyneth Paltrow Joins Swiss Watch Maker for Charitable Cause

Hollywood actress will help Frederique Constant support public school projects.

Frederique Constant has enlisted actress Gwyneth Paltrow as its new global charity ambassador, the Swiss watch maker announced. According to a release from the company, she will be specifically involved in supporting the educational projects of the DonorsChoose organization, which allows supporters to choose from a variety of public school classroom projects to contribute toward.

“I think Frederique Constant is a wonderful company, and we are well aligned in our passion for charity and giving back. It’s amazing to be able to work with a company with a strong value system,” Paltrow said in the release. She also serves on the board of directors for the Robin Hood Foundation, a poverty-fighting organization.