(PRESS RELEASE) NASHVILLE, TN – Harmon, a leading full-service marketing and advertising agency for the jewelry industry, announces the launch of their new Social Media Program. Developed to serve independent jewelers, it is the most comprehensive, benefit-driven and cost-effective social media marketing program in the industry.
“We recognized the need to support jewelers in their social media efforts,” explains Rick Arnemann, CEO of Harmon. “This type of marketing can target potential customers more accurately than any other advertising media.”
Though they offered social media services, had their own social presence, and kept ahead of trends, the Harmon team realized they needed to do a deep dive to better serve the jewelry industry. They spent three years intently researching and participating in the social media landscape, accumulating the knowledge needed to succeed in the social space. When they resurfaced, they were amazed by the results.
“We understood that when we combined our professional agency resources and talented creative with the information and experience we’d gained about social media, we had a winning formula that got results,” says Arnemann. “When we run social campaigns for clients, our boosted posts (posts that use paid advertising to target a specific audience) consistently see response rates that are ten times greater than the average, according to Facebook. We decided that this was a very unique, specific service we could offer.”
The Harmon Social Media Program creates greater awareness of jewelers’ stores to a very targeted group of jewelry shoppers in their market, and helps them generate sales. Jewelers can promote the brands they carry, their store brands, or a combination of both, on their social media accounts. Harmon’s social media managers handle the posting and boosting, and ensure that the program is precisely executed.
One of the main benefits that sets this social program apart from others is that rather than reuse product images that consumers may have already seen, Harmon creates all new visuals that are designed to catch the eyes of jewelry shoppers scrolling through social media. Harmon has partnered with over 100 manufacturers, so jewelers have a variety of content to choose from.
“Fresh content that is made specifically for social media is a major part of this program’s success,” explains Arnemann. “Our photographers and videographers do an amazing job of not only shooting images and videos that showcase the jewelry in the best way possible, but they also make sure every piece of content follows best social media practices.”
Harmon’s writers enhance this content by composing descriptive copy that speaks to a specific group of consumers (depending on the featured product) and encourages them to take an action. Not only do these writers understand how to communicate with jewelry shoppers, but they also know how to do it via social media, which is different from any other type of marketing. They craft an effective message that engages consumers.
The Harmon Social Media Program launches in early fall. To take advantage of their special pre-launch promotion, visit HarmonSocialMedia.com, or email hello@HarmonSocialMedia.com.