THE NEW RULE for commitment rings is that there are no rules. Couples choosing the rings that feel right for them is all that matters; it’s about authenticity and vibes, not rigorously following tradition. Don’t miss out on the chance for a sale by clinging too tightly to what’s expected: Remember that a customer of any gender can appreciate a touch of sparkle or a wider band.

Jewelry by Le Vian includes Le Vian Couture ring with yellow diamonds (0.375 TCW) and white diamonds (0.33) in platinum, $3,499; Le Vian Couture pendant with yellow diamonds (0.375 TCW) and white diamonds (0.20 TCW) in platinum, $3,499; Le Vian Couture earrings with yellow diamonds (0.50 TCW) and white diamonds (0.33 TCW) in platinum, $4,599; Le Vian ring with yellow diamonds (0.875 TCW) and white diamonds (0.20 TCW) in 14K two-tone gold, $2,999; and Le Vian ring with yellow diamonds (1.167 TCW) and white diamonds (0.167 TCW) in 14K twotone gold, $3,799. PHOTOGRAPHER: Stockton Johnson.

Futuristic Finds

These radical rings push the boundaries of what an engagement ring can be with their shockingly sculptural shapes and dashing designs. These sleek stunners are perfect for those who eschew the expected. This crop of bold beauties is also more androgenous than traditional designs, so they’re a fantastic option for lovebirds of any gender.

Akaila Reid

18K yellow gold ring with sapphire (5.00 TCW) and diamond (2.02 TCW).

$66,560

[email protected], akailareid.com

Pompos Jewelry

Platinum engagement ring with emerald cut diamond and accent diamonds.

Price on request

(213) 624-1441, pomposjewelry.com

Alison MacLeod

18K yellow Fairtrade gold ring with champagne diamond (0.62 TCW) and white diamond (0.03 TCW).

$4,000

[email protected], alisonmacleod.com

Casey Perez

18K yellow gold ring with diamond.

$6,570

(214) 681-9657, caseyperezjewelry.com

Smiling Rocks

14K white gold ring with lab-grown diamonds.

$6,249

(212) 596-4163, smilingrocks.com

Moritz Glik

18K white gold ring with diamonds (3.15 TCW).

$18,950

(212) 670-0948, moritzglik.com

Artëmer

18K yellow gold ring with diamonds (1.35 TCW).

$13,700

+97235245552, artemerstudio.com

Christopher Designs

14K rose gold ring with L’Amour Crisscut diamond (0.23 TCW).

$3,482

(800) 955-0970, christopherdesigns.com

Hannah Allene

18K yellow gold ring with center diamond (0.55 TCW) and pavé diamonds (0.47 TCW).

$7,800

(972) 839-4288, hannahallene.com

Vintage Vibes

These engagement rings are a perfect match for die-hard romantics: Their dreamy design details take their inspiration from the gorgeous jewels of the past, whether that’s Edwardian exuberance, 18th century sentimentality, or Art Deco architecture. These dainty darlings are heavy on the whimsy with lots of pretty, thoughtful touches to admire.

Everspark

14K white gold semi-mount with diamonds (1.67 TCW). Center stone not included.

$3,420

(516) 455-2615, wholesale.eversparkbridal.com

Lorak Jewelry

18K yellow gold ring with baguette diamond (0.78 TCW) and accent diamonds.

$3,100

(757) 401-1307, lorakjewelry.com

Verragio

18K white gold semi-mount with diamonds (0.90 TCW). Center stone not included.

$7,750

(800) 837-7244, verragio.com

Ostbye

14K yellow gold semi-mount with diamonds. Center stone not included.

$1,299

(866) 553-1515, ostbye.com

IDD

Luxe 14K white gold semi-mount with diamonds (0.33 TCW). Center stone not included.

$2,000

[email protected], iddjewelry.com

Kirk Kara

14K white gold ring with rose cut diamond (0.50 TCW) and accent diamonds (0.05 TCW).

$3,750

[email protected], kirkkara.com

Single Stone

18K yellow gold ring with diamond (2.01 TCW).

$30,000

[email protected], singlestone.com

Zeghani

14K white gold semi-mount with diamonds (0.31 TCW). Center stone not included.

$1,870

[email protected], zeghani.com

Lafonn

Gold-plated platinum-bonded sterling silver ring with lab-grown sapphires and simulated diamonds.

$240

855-2-LAFONN, lafonn.com

Forever Entwined

Engagement rings get all the attention, but don’t forget that the wedding band is what your customer is going to be looking at every day, forever. Guide them toward finding the right one and it’ll remind them of how helpful you were every time they see it.

Chris Ploof

18K rose gold and Damascus steel ring with diamonds.

$4,150

[email protected], chrisploof.com

Rego Designs

14K white gold band with diamonds (0.75 TCW).

$2,017

(800) 537-4932, regodesigns.com

Lashbrook

Gibeon meteorite band with superconductor sleeve.

$1,944

(888) 252-7388, lashbrookdesigns.com

Fana Jewelry

14K white gold ring with diamond (0.02 TCW).

$2,125

(800) 433-0012, fanajewelry.com

Hearts on Fire

Platinum band with diamonds.

$2,500

[email protected], heartsonfire.com

Jewelry Innovations

Ceramic band with hickory and white ash inlay.

$813

(800) 872-6840, jewelryinnovations.com

Psyche Fine Jewelry

14K recycled yellow gold ring.

$2,000

[email protected], psychefinejewelry.com

Harakh

18K yellow gold band with diamonds (0.50 TCW).

$5,000

[email protected], harakh.com

Le Vian

18K yellow gold ring with white and yellow diamonds (8.71 TCW).

$49,547.50

(516) 466-7200, levian.com