THE NEW RULE for commitment rings is that there are no rules. Couples choosing the rings that feel right for them is all that matters; it’s about authenticity and vibes, not rigorously following tradition. Don’t miss out on the chance for a sale by clinging too tightly to what’s expected: Remember that a customer of any gender can appreciate a touch of sparkle or a wider band.
Jewelry by Le Vian includes Le Vian Couture ring with yellow diamonds (0.375 TCW) and white diamonds (0.33) in platinum, $3,499; Le Vian Couture pendant with yellow diamonds (0.375 TCW) and white diamonds (0.20 TCW) in platinum, $3,499; Le Vian Couture earrings with yellow diamonds (0.50 TCW) and white diamonds (0.33 TCW) in platinum, $4,599; Le Vian ring with yellow diamonds (0.875 TCW) and white diamonds (0.20 TCW) in 14K two-tone gold, $2,999; and Le Vian ring with yellow diamonds (1.167 TCW) and white diamonds (0.167 TCW) in 14K twotone gold, $3,799. PHOTOGRAPHER: Stockton Johnson.
Futuristic Finds
These radical rings push the boundaries of what an engagement ring can be with their shockingly sculptural shapes and dashing designs. These sleek stunners are perfect for those who eschew the expected. This crop of bold beauties is also more androgenous than traditional designs, so they’re a fantastic option for lovebirds of any gender.
Akaila Reid
18K yellow gold ring with sapphire (5.00 TCW) and diamond (2.02 TCW).
$66,560
lauren@megamegaprojects.com, akailareid.com
Pompos Jewelry
Platinum engagement ring with emerald cut diamond and accent diamonds.
Price on request
(213) 624-1441, pomposjewelry.com
Alison MacLeod
18K yellow Fairtrade gold ring with champagne diamond (0.62 TCW) and white diamond (0.03 TCW).
$4,000
alison@alisonmacleod.com, alisonmacleod.com
Casey Perez
18K yellow gold ring with diamond.
$6,570
(214) 681-9657, caseyperezjewelry.com
Smiling Rocks
14K white gold ring with lab-grown diamonds.
$6,249
(212) 596-4163, smilingrocks.com
Moritz Glik
18K white gold ring with diamonds (3.15 TCW).
$18,950
(212) 670-0948, moritzglik.com
Artëmer
18K yellow gold ring with diamonds (1.35 TCW).
$13,700
+97235245552, artemerstudio.com
Christopher Designs
14K rose gold ring with L’Amour Crisscut diamond (0.23 TCW).
$3,482
(800) 955-0970, christopherdesigns.com
Hannah Allene
18K yellow gold ring with center diamond (0.55 TCW) and pavé diamonds (0.47 TCW).
$7,800
(972) 839-4288, hannahallene.com
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Vintage Vibes
These engagement rings are a perfect match for die-hard romantics: Their dreamy design details take their inspiration from the gorgeous jewels of the past, whether that’s Edwardian exuberance, 18th century sentimentality, or Art Deco architecture. These dainty darlings are heavy on the whimsy with lots of pretty, thoughtful touches to admire.
Everspark
14K white gold semi-mount with diamonds (1.67 TCW). Center stone not included.
$3,420
(516) 455-2615, wholesale.eversparkbridal.com
Lorak Jewelry
18K yellow gold ring with baguette diamond (0.78 TCW) and accent diamonds.
$3,100
(757) 401-1307, lorakjewelry.com
Verragio
18K white gold semi-mount with diamonds (0.90 TCW). Center stone not included.
$7,750
(800) 837-7244, verragio.com
Ostbye
14K yellow gold semi-mount with diamonds. Center stone not included.
$1,299
(866) 553-1515, ostbye.com
IDD
Luxe 14K white gold semi-mount with diamonds (0.33 TCW). Center stone not included.
$2,000
info@iddluxe.com, iddjewelry.com
Kirk Kara
14K white gold ring with rose cut diamond (0.50 TCW) and accent diamonds (0.05 TCW).
$3,750
sales@kirkkara.com, kirkkara.com
Single Stone
18K yellow gold ring with diamond (2.01 TCW).
$30,000
gabriella@singlestone.com, singlestone.com
Zeghani
14K white gold semi-mount with diamonds (0.31 TCW). Center stone not included.
$1,870
info@zeghani.com, zeghani.com
Lafonn
Gold-plated platinum-bonded sterling silver ring with lab-grown sapphires and simulated diamonds.
$240
855-2-LAFONN, lafonn.com
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Forever Entwined
Engagement rings get all the attention, but don’t forget that the wedding band is what your customer is going to be looking at every day, forever. Guide them toward finding the right one and it’ll remind them of how helpful you were every time they see it.
Chris Ploof
18K rose gold and Damascus steel ring with diamonds.
$4,150
info@chrisploof.com, chrisploof.com
Rego Designs
14K white gold band with diamonds (0.75 TCW).
$2,017
(800) 537-4932, regodesigns.com
Lashbrook
Gibeon meteorite band with superconductor sleeve.
$1,944
(888) 252-7388, lashbrookdesigns.com
Fana Jewelry
14K white gold ring with diamond (0.02 TCW).
$2,125
(800) 433-0012, fanajewelry.com
Hearts on Fire
Platinum band with diamonds.
$2,500
jraffi@heartsonfire.com, heartsonfire.com
Jewelry Innovations
Ceramic band with hickory and white ash inlay.
$813
(800) 872-6840, jewelryinnovations.com
Psyche Fine Jewelry
14K recycled yellow gold ring.
$2,000
info@psychefinejewelry.com, psychefinejewelry.com
Harakh
18K yellow gold band with diamonds (0.50 TCW).
$5,000
info@harakh.com, harakh.com
Le Vian
18K yellow gold ring with white and yellow diamonds (8.71 TCW).
$49,547.50
(516) 466-7200, levian.com
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