Some things in life are meant to be celebrated. And like the jewelry that has been gifted with love and gratitude to so many women, Sylvie — the luxury diamond jewelry brand — celebrates its 15th anniversary in style with stunning designs and a new brand campaign called “Shine On.”

A three-time INSTORE top performing jewelry brand (INSTORE “Big Survey,” 2019, 2020 and 2021), Sylvie’s “Shine On” campaign celebrates several key developments at the company. It is a reference to the inflection point bridging Sylvie’s powerful heritage to a bright future. The campaign also marks the unveiling of Sylvie’s new brand identity: a logo eliciting light rays emanating from a shell shape, a reference to the uniquely elegant signature Sylvie ring profile known as the Shell Collection.

Sylvie is a love story of its own. Founded by international husband-wife duo Sylvie Levine, an Antwerp-born jewelry designer, and Ian Levine, a South African immigrant who came to the states 35 years ago, Sylvie’s mission transcends being a luxury jewelry company. The company strives to be a daily reminder of love and its enduring beauty by creating on-trend jewelry with meaning and symbolism. The “Shine On” campaign’s art direction highlights the “Sylvie woman” and her unique attributes. She is elegant, complex and radiates youthful femininity, no matter her biological age. Sylvie celebrates them now with gratitude for letting their jewelry be part of her life’s major milestones—in the past, present and for many years to come.

Gisele (Style S2861): A timeless single prong engagement ring for the modern bride. This engagement ring features a two-carat round center diamond, accompanied by 0.86 TCW diamonds flowing down the delicate single prong shank. MSRP: $3,927 (in 14K white gold – does not include center stone)

Three-row Diamond Ring (Style B122-YG): With 1.33 TCW of bright diamonds set in 14K yellow gold, this three-row diamond ring makes a stunning statement. MSRP: $7,469

Diamond Paperclip Bracelet (Style BR811-075): Elevate any wardrobe with this on-trend two-toned paperclip bracelet featuring 0.75 TCW of brilliant diamonds. MSRP: $2,750

4. Double Row Diamond Huggie Earrings (Style HG077-0100-YG): These diamond huggie hoop earrings feature two rows of beautiful round diamonds (1.00 TCW). MSRP: $2,245