(PRESS RELEASE) NEW YORK — The International Gemological Institute (IGI), the world’s largest independent gemological laboratory, announces a strategic partnership with GemFind Digital Solutions, a leading digital marketing firm for the jewelry industry.
As a strategic content sharing partner of GemFind Digital Solutions, IGI will provide gemological based educational content and offerings to retail jewelers for usage on their websites. IGI’s content will be delivered in the form of short format videos, text and infographics. The content can be incorporated on desktop and mobile applications of independent jewelry retailer web pages. Upon request, GemFind Digital Solutions clients can have embedded logos or other customized marketing featured on the IGI content.
“With today’s consumers seeking more information on the products they purchase, this partnership allows our retailers the ability to add world class educational content to support their customer needs,” states Alex Fetanat, founder and the CEO of GemFind Digital Solutions. “Our retailer clients will easily gain access to IGI’s vast library of gemological educational content in order to enhance consumer facing web based applications.”
Avi Levy, president of IGI North America continues, “Generating consumer confidence and a deeper understanding of jewelry and gemstones through quality education is a core value at IGI. We are thrilled to partner with GemFind Digital Solutions to make educational resources designed for consumers more accessible for their wide network of jewelry retailers.”