"Frankly, they really don't get that much traffic. People are QR-bombarded."
"Botox and Bling" to beer pairings — Brain Squad reveals what worked.
Tips from participating jewelers — plus reasons why nearly half don't bother at all.
61% say they participate in at least one.
Those that do rave about the friendships, discounts and other benefits.
But some say they’re considering using it again.
Some feel it’s difficult to enforce, while others say it’s not necessary.
Nearly 6 in 10 carry it, but reviews are mixed.
One says he doesn’t because he would have to “let his wife win.”
Two out of three surveyed jewelers said they did not.
Many don’t guarantee diamonds at all, but those who do often avoid lab-grown because of value uncertainty.
Opinions on such areas are mixed.
But others say it’s valuable information for working with clients.
From owners to goldsmiths to marketing directors, many positions are given flexibility.
Three out of 4 surveyed stores allow them to be worn.
Both ways work for INSTORE readers who have a plan for clearance.
Three in four respondents said yes.
Some who don’t claim that it’s part of their business model.
They claim videos get more views and hold attention for longer.
Some say they can’t afford it, while some say consultants just don’t know their business.
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