Do You — Or Don’t You — Hold Clearance Sales In Your Store?

<!– DO YOU OR DON’ T YOU DO YOU ACTIVELY MARKET WEDDING JEWELRY TO THE LGBT COMMUNITY? –> Yes, I Do ➤ After 12 months, items...

Which Jewelers Actively Market Wedding Jewelry to LGBT Couples?

Yes, I Do 26%  I advertise on several LGBT websites and have had great results from doing so. I have received a few calls to advertise...

Do You — Or Don’t You — Do You Actively Market Wedding Jewelry To The LGBT Community?

Yes, I Do 26% ➤ I advertise on several LGBT websites and have had great results from doing so. I have received a few calls to...

Do You – Or Don’t You – Do You Monitor Customer Satisfaction?

Yes, I Do ➤ We ask them to rate us on Yelp, Google and Facebook. — Kim Thu Nguyen, Unique Jewels, Webster, TX ➤ We call...

Do You — Or Don’t You — Do You Pursue Corporate Accounts?

Yes, I Do ➤ We give our corporate partners discounts for service anniversaries and birthdays. — Christi Weaver, The Polished Edge, Liberty, MO ➤ It helps...

Do You Or Don’t You: Use Checklists?

Yes, I Do ➤ I use checklists when buying so I know what I need and don’t need. — Gayle Chinn, Chinn Jewelry, Royal Oak, MI...

Have You Or Haven’t You: Ever Used an Outside Company To Run a Large Sale

Yes, I Do ➤ We used Marsden Brothers for our moving sale. We would highly recommend using a professional. We learned techniques and strategies that we...

Do You Or Don’t You: Do Home Visits To Sell Or Show Jewelry?

Yes, I Do ➤ Along with special events outside our store we provide known customers with a Professional Concierge Jewelry Service. When we leave our store...

Do You Or Don’t You: Go to Networking Events?

Yes, I Do ➤ Chamber events, young professionals group and nonprofit events. It’s important to show you are supporting other ventures, especially in a smaller town....

Do You Or Don’t You: Ever Participated In a Bridal Show?

YES, I HAVE ➤ We attend a local bridal fair to show goods and invite brides to a special show, with discounts, at our store two...

Do You Or Don’t You: Co-Promote With Non-Competing Retailers

Yes, I DO ➤ We cross-promote with all of the other businesses in our center The best pairings have been with the dog groomer and hair...

Do You Or Don’t You: Maintain a Regularly Updated Blog On Your Website?

Only a quarter of you do this.

Do You Or Don’t You: Have a Customer Loyalty Program?

Yes, WE HAVE ➤ We include a customer appreciation card worth a certain dollar amount in our thank-you notes. — Brett Whitaker, Robison Jewelry, Fernandina Beach,...

Do You Or Don’t You: Offer To Inscribe Diamonds?

Yes, WE HAVE ➤ We send the diamonds to Schumacher Diamond Cutters in Bismark, ND. They are quick and their re-cutting and repair service is exceptional....

Do You Or Don’t You: Have You Ever Taken an Online Educational Course?

More than half of you have done this.

Do You — or Don’t You: Do You Hire Part-Time Workers?

Do You — or Don’t You: Do You Hire Part-Time Workers? BY INSTORE TEAM Published in the September 2014 issue 71% YES, I DO  It is...

Do You — Or Don’t You — Encourage Your Staff To Wear Jewelry From Your Store?

BY INSTORE TEAM Published in the May 2014 issue 78% YES, I DO We absolutely do! If it compliments their wardrobe then throw it on! Or...

Nearly Half of Jewelers Stock Locally Themed Jewelry

Whether it's local gemstones or jewelry featuring college sports teams, jewelers succeed with local merchandise.

Do You — or Don’t You: Do You — or Don’t You: Do You Have Video Monitors Mounted in The Store?

Do You — or Don’t You: Do You Have Video Monitors Mounted in The Store? BY INSTORE TEAM Published in the February 2014 issue 46% YES,...

Do You — or Don’t You: January 2014

Do You — or Don’t You: Do you — or Don’t You — Have a Strategy to tap the opportunities generated by the Supreme Court’s Rulings...