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Do You — or Don’t You: Excluding Email Marketing, Do You Invest Dollars in Online Advertising?

Published

11 years ago

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Do You — or Don’t You:  Excluding Email Marketing, Do You Invest Dollars in Online Advertising?

BY INSTORE TEAM

Published in the March 2013 issue

43% YES, I DO
 

ROI on Internet is impossible, but we feel it necessary to have a presence. Facebook currently gets the most attention, but Pinterest is growing quickly. Images are a natural in our industry. — John Joseph, S. Joseph and Sons, Des Moines, IA

We use Facebook ads, targeted to women between 30 and 55 in our geographic area who are married. The ads are for repairs, custom design and gold buying. Still not sure if they work, but they are cheap enough that we just leave them running as reinforcement to our other more traditional ads. — Mark Snyder, Snyder Jewelers, Weymouth, MA

It seems you have to have online and social media but the measuring tools suck! — David Blitt, Troy Shoppe Jewellers, Calgary, AB, Canada

We have not had marked benefits from online advertising. We are trying several different venues until we find the right one. — Eric Olsen, Chisholm’s Jewelry, Lander, WY

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We do a banner on our local weekly newspaper website. With a few political things going on in our community, our ad gets great exposure. — Terry & Sandy Smith, GoldSmith Jewelers, Little Falls, MN

I buy Facebook ads and do some extreme targeting with them and it seems to work pretty well. I’ve done some things on Google but it doesn’t work as well as Facebook. — Marc Majors, Sam L. Majors, Midland, TX

We have done a lot of banner ads and SEO, and it doesn’t seem like any of it produces a return. — Sydney Nusinov, Charles Nusinov & Sons, Parkville, MD

I think yellowpages.com works quite well, as does our website host who works the Google angles for us. We also put photos on Facebook as often as we can to keep photos of our latest inventory, etc. — Janis A. Krantz, J + L Jewelry, Long Beach, CA

Yelp hands-down works best for my area. Not a day goes by without someone coming in who has found us there, and we do Facebook. — Brenda Newman, The Jewelry Source, El Segundo, CA

57% NO, I DON’T

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There are so many free ways to advertise on the Internet that it just doesn’t seem critical at this time. — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI

Can’t believe how many customers tell us they found us online and chose our store because of our rave reviews! — Denise Oros, Linnea Jewelers, La Grange, IL

No one has yet shown me that it works. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

We have tried online advertising in the past but haven’t seen an impact from efforts. And, since we don’t have products for sale on our website, we felt there was a disconnect — the point of online advertising is usually to drive them to your website. — Jen Foster, David Douglas Designs, Marietta, GA

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SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Do You Or Don't You?

Do You — or Don’t You: Excluding Email Marketing, Do You Invest Dollars in Online Advertising?

Published

11 years ago

on

Do You — or Don’t You:  Excluding Email Marketing, Do You Invest Dollars in Online Advertising?

BY INSTORE TEAM

Published in the March 2013 issue

43% YES, I DO
 

ROI on Internet is impossible, but we feel it necessary to have a presence. Facebook currently gets the most attention, but Pinterest is growing quickly. Images are a natural in our industry. — John Joseph, S. Joseph and Sons, Des Moines, IA

We use Facebook ads, targeted to women between 30 and 55 in our geographic area who are married. The ads are for repairs, custom design and gold buying. Still not sure if they work, but they are cheap enough that we just leave them running as reinforcement to our other more traditional ads. — Mark Snyder, Snyder Jewelers, Weymouth, MA

It seems you have to have online and social media but the measuring tools suck! — David Blitt, Troy Shoppe Jewellers, Calgary, AB, Canada

Advertisement

We have not had marked benefits from online advertising. We are trying several different venues until we find the right one. — Eric Olsen, Chisholm’s Jewelry, Lander, WY

We do a banner on our local weekly newspaper website. With a few political things going on in our community, our ad gets great exposure. — Terry & Sandy Smith, GoldSmith Jewelers, Little Falls, MN

I buy Facebook ads and do some extreme targeting with them and it seems to work pretty well. I’ve done some things on Google but it doesn’t work as well as Facebook. — Marc Majors, Sam L. Majors, Midland, TX

We have done a lot of banner ads and SEO, and it doesn’t seem like any of it produces a return. — Sydney Nusinov, Charles Nusinov & Sons, Parkville, MD

I think yellowpages.com works quite well, as does our website host who works the Google angles for us. We also put photos on Facebook as often as we can to keep photos of our latest inventory, etc. — Janis A. Krantz, J + L Jewelry, Long Beach, CA

Yelp hands-down works best for my area. Not a day goes by without someone coming in who has found us there, and we do Facebook. — Brenda Newman, The Jewelry Source, El Segundo, CA

Advertisement

57% NO, I DON’T

There are so many free ways to advertise on the Internet that it just doesn’t seem critical at this time. — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI

Can’t believe how many customers tell us they found us online and chose our store because of our rave reviews! — Denise Oros, Linnea Jewelers, La Grange, IL

No one has yet shown me that it works. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

We have tried online advertising in the past but haven’t seen an impact from efforts. And, since we don’t have products for sale on our website, we felt there was a disconnect — the point of online advertising is usually to drive them to your website. — Jen Foster, David Douglas Designs, Marietta, GA

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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