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Do You Or Don’t You: Have a Special Diamond Source That Allows You To Compete With Online Retailers?

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Do You Or Don’t You: Have a Special Diamond Source That Allows You To Compete With Online Retailers?

Do You — or Don’t You:  Do you have a special diamond source that allows you to compete effectively with online retailers?

BY INSTORE TEAM

Do You Or Don’t You: Have a Special Diamond Source That Allows You To Compete With Online Retailers?

Published in the June 2013 issue

YES, I DO (50%)

I work closely with several New York-based diamond dealers. I’m willing to work at modest margins when I know that I’m competing against the Internet, and I actually seldom lose sales when the consumer comes to me. — Jodi Winters, J.L. Winters Jewelers, Muncy, IN

Over-the-counter buys are the best. Otherwise join Polygon or RapNet. You will easily save the cost to belong if you buy at all. — Mark & Monika Clodius, Clodius & Co., Rockford, IL

We carry a brilliant branded cut diamond that visually beats the pants off a regular round brilliant, and it is not available on the Internet. — Treva Roberts, Diamonds & Designs by None Other Goldsmiths, Gahanna, OH

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We present the diamond as more than just price. Our store has the help of two smaller diamond dealers who are more interested in making constant sales rather than larger profits on fewer sales. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

I have a good relationship with some local pawn shops. They can usually supply me with what I need. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

We use many of the RJO diamond suppliers who come from many backgrounds with a wide array of prices. — Willa Dickens, Herteen & Stoker, Iowa City, IA

Our owner, a G.G., travels to India to purchase. — Gary Richmond, Van Horne & Co., Granger, IN

Ssshhh! Loose diamonds are the secret weapon of retailers belonging to the Continental Buying Group. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

The source is buying from the public. We are able to acquire goods below the price of rough, and still be the market leader in paying out to the public. Thus the diamonds we offer, after recutting and independent certing, are lower than any competitor. — Rex Solomon, Houston Jewelry, Houston, TX

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NO, I DO NOT (50%)

I use the fact that I will show you the diamond before you purchase it and I can/will answer your questions and will explain the four Cs. The online diamonds that are cheaper are cheaper for a reason. I don’t lose many sales to the Internet. I will exceed their expectations. — Dale Robertson, Jacob Stone, Milford, NY

We sell the benefits of buying from us: warranty, after-sales service, trust and reliability. — John Zeke, Zeke’s Jewelers, Brandon, MB, Canada

We offer in-store custom design and lifetime warranties. — Jon Michael Fuja, Jon Michael’s Jewelers, Durand, MI

With true custom design, I make a better margin on the design than the diamond. — Loann Stokes, Stokes, Jewelry, Stillwater, MN

We offer a higher quality of goods than most online retailers. This allows us to compete within a different market. You pay for what you get and we stand by our products regardless of what another retailer has their pieces priced. — Morgan Bartel, Collins Diamonds, Liberal, KS

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Do You Or Don't You?

Do You Or Don’t You: Have a Special Diamond Source That Allows You To Compete With Online Retailers?

Published

on

Do You Or Don’t You: Have a Special Diamond Source That Allows You To Compete With Online Retailers?

Do You — or Don’t You:  Do you have a special diamond source that allows you to compete effectively with online retailers?

BY INSTORE TEAM

Do You Or Don’t You: Have a Special Diamond Source That Allows You To Compete With Online Retailers?

Published in the June 2013 issue

YES, I DO (50%)

I work closely with several New York-based diamond dealers. I’m willing to work at modest margins when I know that I’m competing against the Internet, and I actually seldom lose sales when the consumer comes to me. — Jodi Winters, J.L. Winters Jewelers, Muncy, IN

Over-the-counter buys are the best. Otherwise join Polygon or RapNet. You will easily save the cost to belong if you buy at all. — Mark & Monika Clodius, Clodius & Co., Rockford, IL

Advertisement

We carry a brilliant branded cut diamond that visually beats the pants off a regular round brilliant, and it is not available on the Internet. — Treva Roberts, Diamonds & Designs by None Other Goldsmiths, Gahanna, OH

We present the diamond as more than just price. Our store has the help of two smaller diamond dealers who are more interested in making constant sales rather than larger profits on fewer sales. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

I have a good relationship with some local pawn shops. They can usually supply me with what I need. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

We use many of the RJO diamond suppliers who come from many backgrounds with a wide array of prices. — Willa Dickens, Herteen & Stoker, Iowa City, IA

Our owner, a G.G., travels to India to purchase. — Gary Richmond, Van Horne & Co., Granger, IN

Ssshhh! Loose diamonds are the secret weapon of retailers belonging to the Continental Buying Group. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

Advertisement

The source is buying from the public. We are able to acquire goods below the price of rough, and still be the market leader in paying out to the public. Thus the diamonds we offer, after recutting and independent certing, are lower than any competitor. — Rex Solomon, Houston Jewelry, Houston, TX

NO, I DO NOT (50%)

I use the fact that I will show you the diamond before you purchase it and I can/will answer your questions and will explain the four Cs. The online diamonds that are cheaper are cheaper for a reason. I don’t lose many sales to the Internet. I will exceed their expectations. — Dale Robertson, Jacob Stone, Milford, NY

We sell the benefits of buying from us: warranty, after-sales service, trust and reliability. — John Zeke, Zeke’s Jewelers, Brandon, MB, Canada

We offer in-store custom design and lifetime warranties. — Jon Michael Fuja, Jon Michael’s Jewelers, Durand, MI

With true custom design, I make a better margin on the design than the diamond. — Loann Stokes, Stokes, Jewelry, Stillwater, MN

We offer a higher quality of goods than most online retailers. This allows us to compete within a different market. You pay for what you get and we stand by our products regardless of what another retailer has their pieces priced. — Morgan Bartel, Collins Diamonds, Liberal, KS

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular